Business Development Manager (Nutri Wellness Products)

Job title: Business Development Manager (Nutri Wellness Products)

Location: Lagos Employment Type: Full-time Industry: Hospitals & Chain Pharmacy Stores

Purpose of the Role

• The focus of this role is high-volume commercial execution. Responsible for driving aggressive sales velocity, securing premium shelf placement in retail drug stores, and expanding our distribution footprint through wholesalers, pharmacy chains, and open-market trade channels.
• The core objective is to maximize sales volume uptake, dominate retail share of shelf, and ensure 100% product availability across all drug stores, pharmacies, and patent medicine outlets

Key Responsibilities

• Drive massive unit volumes of mass-market lines to achieve aggressive weekly, monthly, and annual revenue targets.

• Liquidate stock rapidly through high-volume trade channels, sub-wholesalers, and major retail hubs.

• Negotiate high-volume bulk deals and trade campaigns for rapid inventory turnover.

• Secure premium, eye-level shelf placement for the products brands in all target pharmacies and drug stores.

• Implement merchandising standards that maximize brand visibility and dominate competitor products on-shelf.

• Deploy point-of-sale materials (POSMs) effectively to capture consumer attention at the retail level.

• Map and onboard new drug stores, retail pharmacies, and patent medicine vendors to maximize spatial coverage.

• Manage relationships with key distributors and trade partners to ensure consistent, uninterrupted product supply.

• Monitor store-level inventory levels to proactively eliminate stockouts and out-of-stock situations.

• Execute localized trade promotions, push programs, and retail incentives to drive product recommendation by pharmacists.

• Track competitor pricing, shelving tactics, and bonus structures, providing actionable feedback to management.

• Key Performance Indicators (KPIs)

• Total Volume Target Achievement and Growth

• Percentage of retail shelf space secured vs. major competitor brands (Share of Shelf)

• Percentage of targeted drug stores actively stocking the products.

• Velocity of re-orders from existing retail and wholesale accounts.

Job Requirements

• Bachelor’s Degree in Biological Medical Sciences, Business Administration, Marketing, or a related field.
• Minimum of 4 years of proven sales experience in FMCG, over-the-counter (OTC) pharmaceuticals, or mass-market dietary supplements.
• Demonstrated success in managing high-volume distribution and field merchandising campaigns.
• An existing, active network of relationships with wholesale drug markets, pharmacy chains, and retail buyers.
• Strong commercial negotiation, sharp analytical skills for tracking shelf metrics, and high field execution energy.