Business Development Manager – Food & Beverage

This role is for a position at WISEcode labs, WISEcode's sister company and an independent third party testing lab.

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WISEcode Labs, formerly Beaconpoint Labs, was built out of necessity.

The laboratory was created to support its sister company WISEcode and its Food Genome Project™, an ambitious effort to build a comprehensive food and ingredient intelligence platform. In pursuing that goal, it became clear that the required testing capabilities simply did not exist. No laboratory could reliably deliver the breadth, depth, speed, and transparency needed to analyze thousands of ingredients across hundreds of analytes with confidence. Rather than compromise, the lab was built to solve that problem properly.

WISEcode Labs is an independent third-party testing laboratory serving food, beverage, dietary supplement, ingredient, and adjacent consumer-health companies. The lab combines advanced analytical instrumentation, rigorous method development, microbiology and chemistry expertise, and a high-touch service model designed for customers with complex and recurring testing needs.

WISEcode Labs is differentiated by its unwavering focus on food safety and nutrition testing and becoming a primary testing partner to key customers, owing to its rapid response time and direct access to scientific leaders, customized solutions, and defensible data.

Effective August 25th 2026, the company unified its brand with its sister company under a single name: WISEcode Labs. The next phase is to scale this platform without losing the quality, speed, independence, confidentiality, and accountability on which the business was built to be the preferred testing & scientific partner for the food industry and WISEcode’s mission towards food transparency.

Position Summary

As a Business Development Manager at WISEcode Labs, you won’t just execute transactions – you’ll develop partnerships within the food and beverage ecosystem to drive the future of food testing. This role is for a high-energy, results-driven professional who thrives on identifying opportunities, forging strong industry relationships, and closing high-value deals.

Your mission: expand WISEcode’s reach, grow revenue, and bring game-changing solutions to food and beverage brands and manufacturers. You’ll be a face of our innovative lab services, working closely with potential clients to understand their needs, developing tailored solutions, and ensuring a seamless onboarding experience.

Essential Responsibilities and Duties

• Identify and engage potential clients within your assigned territory, leveraging industry insights and strategic positioning.

• Build and present compelling client solutions, negotiate contracts, and drive new, recurring business to completion to achieve key commercial KPIs and overall business growth.

• Work side-by-side with food and beverage brands to address their most pressing analytical testing needs as a trusted advisor.

• Lead with expertise and apply your deep knowledge of food and beverage testing, regulatory compliance, and quality assurance to deliver immediate, measurable value.

• Understand your territory and competitive landscape to develop strategic proposals on pricing and services that meet client needs and win business.

• Shape our industry presence by representing WISEcode at trade shows, cultivating online engagement, and elevating our brand as the premier food and beverage testing partner.

• Build and maintain a territory plan that provides monthly forecasting for routine business while achieving agreed-upon sales targets.

• Develop and grow relationships with clients and internal personnel to embody the voice of the customer.

• Create and deliver compelling sales presentations for internal and external audiences.

• Collaborate with Inside Sales, customer service, and laboratory operations to successfully resolve daily client requests such as proposals, results status, invoicing, troubleshooting, and report generation.

• Meet or exceed quarterly and annual sales targets and profit objectives.

Required Skills and Abilities

• A driven self-starter with a hunter’s mentality and a passion for relationship building.

• Desire for career growth and ever-increasing responsibility as success is achieved.

• Exceptional written and verbal communication skills with strong writing experience.

• Meticulous attention to detail and stellar organizational skills to manage your book of business, prospecting pipeline, territory plan, and client communications.

• Ability to work independently and thrive within a cross-functional team environment.

• Proficiency in MS Office (Word, Excel, PowerPoint), Teams environment, CRM platforms (like HubSpot) and ability to learn/manage additional platforms like AI and Basecamp (project management software).

• Consistent track record of meeting deadlines, managing competing priorities, and taking strong initiative.

• Ability to excel in a dynamic, fast-paced environment within a high-growth organization.

• Exceptional analytical and problem-solving skills.

Required Education and Experience

Required

• Minimum 5 years of food and beverage-focused technical sales experience in business development, sales, or marketing within the food testing or food science industry.

• Bachelor’s degree in food science, food technology, or a related scientific field.

• At least 5 years’ experience coordinating and administering tasks in an office and/or laboratory environment.

• Previous food testing experience and demonstrated success selling products and/or services to food and beverage manufacturers.

• Cold calling experience, including territory development.

• Solid understanding of the business-to-business sales cycle.

• US work authorization required.

Location

This role requires being located in the Southeast Region, within driving distance of the WISEcode Labs laboratory in Kannapolis, in the Charlotte metro area of North Carolina.

Equal Opportunity

WISEcode Labs is committed to building a high-performing, inclusive workplace. Employment decisions are based on business needs, role requirements, and individual qualifications, without regard to protected characteristics under applicable law.

This position specification describes the primary scope of the role and is not intended to be an exhaustive list of every duty or measure.