Business Development Executive

About the Role The Business Development Executive will manage and convert warm leads into paying customers across digital and offline touchpoints, improving ROI of paid digital promotions, WhatsApp campaigns, website inquiries, community medical outreach, and other marketing initiatives. The role involves actively following up, engaging, and converting prospects into bookings or confirmed sales of hospital services and products, while maintaining a structured, data-driven record of leads, interactions, and outcomes to support performance tracking and optimization. What You'll Do

• Proactively follow up on leads from multiple channels including paid digital ads, WhatsApp, websites, outreach campaigns, and call-ins.
• Understand customer needs through effective questioning and match them with appropriate service offerings.
• Clearly communicate features, benefits, and pricing in a customer-friendly manner.
• Convert prospects into paying clients by securing bookings or registrations.
• Follow through on hesitant or undecided leads with structured reminders and persuasive follow-up.
• Handle outbound and inbound communications professionally; resolve objections and escalate complex queries as needed.
• Maintain warm, courteous interactions and ensure brand tone and consistency.
• Maintain daily/regular lead trackers detailing lead source, status, contact information, and follow-up schedule; submit daily and weekly reports with conversion rates, objections, drop-off points, and recommendations.
• Keep lead databases clean and up to date.
• Collaborate with Marketing, Clinical Services and Digital teams to align messaging; share insights on lead effectiveness and campaign feedback.
• Support follow-ups from outreach and health events.
• Help set and monitor key performance metrics; regularly track and report on BD initiative performance. What We're Looking For
• 1–2 years in telesales, customer service, or inside healthcare or fintech experience is a plus.
• Minimum of an HND in a relevant field is an advantage.
• Strong English communication; local language a plus.
• Excellent interpersonal and negotiation skills.
• Organisational and multi-lead management abilities.
• Target-driven, persuasive, and confident.
• Proficiency in Excel, Google Sheets, WhatsApp Business, or CRM systems. Nice to Have
• Travel to multiple hospital locations as required. Compensation & Benefits
• Competitive base salary + performance bonuses.
• Training and career development opportunities.
• Access to a supportive and mission-driven team environment.