About this role

Location: Lagos

Employment Type: Full-time

The Business Development Executive is responsible for identifying and developing new business opportunities, acquiring new clients, nurturing prospective client relationships, and driving revenue growth for Mikay Agency.
The role involves promoting the agency's digital marketing services, prospecting for potential clients, preparing proposals, coordinating client meetings, negotiating commercial terms within approved limits, and maintaining a healthy sales pipeline to support the agency's business objectives.

Business Development and Lead Generation:

Identify, research, and pursue new business opportunities across relevant industries.
Generate qualified leads through networking, referrals, cold outreach, social media, email campaigns, and other approved channels.
Identify organisations and businesses that may require digital marketing, social media management, paid advertising, content creation, branding, and related services.
Develop and maintain a database of prospective clients and business opportunities.
Proactively contact potential clients to introduce Mikay Agency's services and establish business relationships.
Monitor industry trends and market developments to identify new revenue opportunities.

Client Acquisition and Relationship Management:

Build and maintain strong relationships with prospective and existing clients.
Understand clients' business needs, marketing objectives, challenges, and expectations.
Schedule and coordinate introductory meetings, discovery sessions, and sales presentations.
Follow up with prospective clients consistently to advance opportunities towards conversion.
Maintain professional communication throughout the sales process.
Work with the relevant internal teams to ensure a smooth transition from client acquisition to service delivery.

Sales Strategy and Revenue Generation:

Develop and implement business development plans aligned with the agency's revenue targets.
Promote the agency's service offerings and communicate their value to prospective clients.
Prepare sales pitches, proposals, quotations, presentations, and service packages in collaboration with relevant teams.
Negotiate commercial terms within approved limits and obtain management approval for exceptions.
Identify opportunities for additional services and account expansion where appropriate.
Work towards achieving agreed monthly and quarterly sales targets.

Proposal Development and Pitch Coordination:

Gather relevant information about prospective clients before meetings and presentations.
Collaborate with the Head of Client and Strategy and other relevant personnel to develop tailored proposals.
Ensure proposals accurately reflect client requirements, deliverables, timelines, pricing, and commercial terms.
Coordinate follow-ups after presentations and maintain records of client feedback and decisions.
Support the preparation of agency credentials, case studies, pitch decks, and other business development materials.

Market Research and Competitive Analysis:

Research target markets, prospective clients, competitors, and industry developments.
Identify gaps in the market that Mikay Agency can address through its services.
Provide management with insights into customer needs, pricing trends, and emerging business opportunities.
Recommend improvements to the agency's sales approach, service positioning, and client acquisition strategies.

Sales Pipeline and Reporting:

Maintain an accurate and up-to-date sales pipeline, including leads, prospects, proposals, negotiations, and converted clients.
Record all relevant sales activities, meetings, communications, and follow-up actions using the agency's approved tracking system.
Prepare and submit weekly and monthly business development reports.
Monitor lead conversion rates, sales performance, and progress towards assigned targets.
Identify barriers to conversion and recommend practical solutions.
Ensure that client commitments and commercial agreements are properly documented.

Internal Collaboration and Administration:

Work closely with the Head of Client and Strategy, digital marketing specialists, creative teams, and other relevant personnel to develop appropriate service solutions.
Ensure that client requirements are communicated accurately to the relevant delivery teams.
Participate in business development meetings, strategy sessions, and performance reviews.
Maintain confidentiality of client information, pricing, proposals, and internal business documents.
Perform other related duties as may be assigned by Management.

A Bachelor's Degree or HND in Marketing, Business Administration, Mass Communication, Public Relations, Sales Management, or another relevant discipline.
Professional certifications in Sales, Business Development, Digital Marketing, or Customer Relationship Management will be an added advantage.
Familiarity with digital marketing services and the advertising industry is desirable.

2 – 4 years of relevant experience in business development, sales, client acquisition, or a related commercial role.
Experience working in a digital marketing agency, advertising agency, media organisation, or other service-based business is an advantage.
Demonstrable experience in lead generation, prospecting, sales presentations, proposal development, negotiation, and client relationship management.
Evidence of meeting sales targets or contributing to revenue growth will be an advantage.
Experience using customer relationship management (CRM) systems, spreadsheets, and digital communication tools for sales tracking and reporting is desirable.

Key Skills & Competencies:

Business Development Executive