Business Development Executive

Job Title: Business Development Executive

Location: Lekki, Lagos

Employment Type: Full-time

Industry: Media Production, Advertising & Creative Services

Job Summary

• We are looking for a results-driven Business Development Executive to drive client acquisition, generate new business opportunities, build strategic relationships, and grow revenue within the media and creative services industry.
• The ideal candidate should have strong B2B sales experience, excellent communication and negotiation skills, a solid professional network, and a proven ability to meet and exceed sales targets.

Key Responsibilities

Business Development & Lead Generation:

• Identify and pursue new business opportunities across corporate organizations, brands, agencies, NGOs, and government institutions.
• Research target markets, industries, companies, and decision-makers to generate qualified leads.
• Develop and execute effective lead-generation and client acquisition strategies.
• Identify opportunities for recurring contracts, retainers, and large-scale projects.

Client Acquisition & Relationship Management:

• Build and maintain strong relationships with business owners, C-suite executives, brand managers, marketing leads, agency executives, and other key decision-makers.
• Understand prospective clients’ needs and recommend relevant media and creative solutions.
• Maintain consistent engagement with prospects and existing clients to drive conversions, repeat business, and referrals.

Sales, Pitching & Deal Closure:

• Develop compelling proposals, presentations, quotations, and commercial pitches.
• Lead client meetings, presentations, negotiations, and follow-ups.
• Handle objections effectively and negotiate favourable commercial terms.
• Convert qualified prospects into signed projects, contracts, and long-term retainer partnerships.

Sales Pipeline Management:

• Manage the complete sales cycle from prospecting and lead qualification to negotiation, closing, and contract execution.
• Maintain an updated sales pipeline and accurate records of prospects, opportunities, and client interactions.
• Monitor conversion rates, sales activities, and revenue performance.
• Provide regular sales and business development reports.

Revenue & Target Achievement:

• Work towards clearly defined monthly and quarterly sales targets.
• Consistently meet or exceed assigned revenue and client acquisition targets.
• Take ownership of personal sales performance and contribute directly to overall business growth.
• Develop strategies to improve conversion rates and increase revenue generated from existing and new clients.

Market & Competitive Intelligence:

• Monitor industry trends, competitor activities, client needs, and emerging market opportunities.
• Provide insights that can support business development strategies, service improvement, and market positioning.
• Attend relevant networking events, industry functions, and business meetings to expand the company’s commercial network.

Requirements

• 2–5 years of proven experience in Business Development, B2B Sales, Sales Management, or Account Management.
• Experience in media production, advertising, marketing, creative services, or a related industry is an advantage.
• Proven ability to generate leads, acquire clients, close deals, and grow revenue.
• Excellent communication, presentation, negotiation, and relationship management skills.
• Strong professional network and prospecting ability within Lagos.
• Confidence engaging with senior executives and corporate decision-makers.
• Strong commercial awareness and ability to identify and convert business opportunities.
• Ability to work independently, manage multiple prospects, and deliver against sales targets.
• Bachelor’s degree in Business, Marketing, Mass Communication, or a related field is an advantage.

Salary

Base Salary (N200,000 - N300,000 per month) + Target-based Commission.

Application Closing Date

30th September, 2026.