About this role
About the Role
We are seeking a results-oriented and strategic Marketing Manager to lead the planning and execution of marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. This role requires a strong understanding of both traditional and digital marketing strategies, leadership skills, and the ability to manage cross-functional projects from concept to execution.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Plan and manage marketing campaigns across multiple channels (digital, social media, print, email, events, etc.).
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Oversee content creation, messaging, and branding to ensure consistency and impact.
- Manage and grow the company’s online presence through SEO, SEM, and social media marketing.
- Analyze campaign performance and marketing KPIs; prepare and present reports to senior leadership.
- Manage marketing budgets, vendors, and external agencies as needed.
Qualifications
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Bachelor’s degree in Marketing, Business, Communications, or a related field.
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2–3 years of experience in marketing, with at least 2 years in a managerial or leadership role.
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Proven track record of running successful marketing campaigns.
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Strong knowledge of marketing tools and platforms (e.g., Google Analytics, HubSpot, Meta Ads, Mailchimp, CRM systems).
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Excellent written and verbal communication skills.
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Strong project management, organizational, and analytical skills.
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Preferred Skills
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Experience with content marketing, email automation, and inbound marketing.
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Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
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Ability to manage teams and mentor junior marketers.
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Understanding of performance marketing and lead generation tactics.