Business Analyst

Business Analyst

Strategy & Transformation

Copenhagen

About the job

Role Overview

As a Business Analyst (BA), you will work closely with clients, product owners, and development teams to define, refine, and shape requirements for digital platform projects (CMS solutions, Commerce, Martech & analytics)

You will play a critical role in bridging business needs and technical execution—ensuring that requirements are well-understood, prioritized, and delivered into development in a way that enables high-quality, scalable digital experiences.

This role is delivery-focused: translating requirements into actionable user stories, managing backlog grooming, and supporting development teams with clarity and alignment throughout the sprint cycle.

Core Capabilities

• Requirements Analysis & Definition

• Elicit, capture, and document business and functional requirements from stakeholders.

• Break down requirements into user stories, acceptance criteria, and workflows.

• Refine and groom backlog items to ensure they are ready for development.

• Stakeholder Alignment

• Act as the point of contact between business stakeholders, product owners, and development teams.

• Facilitate workshops, interviews, and requirement walkthroughs to ensure shared understanding.

• Manage trade-offs between scope, quality, and timelines.

• Delivery & Support

• Support sprint planning, backlog grooming, and sprint reviews.

• Clarify requirements and provide day-to-day support for developers and testers.

• Ensure delivery teams have all necessary details to progress efficiently.

• Platform & Domain Knowledge

• Apply knowledge of CMS platforms (AEM, Sitecore, Optimizely, etc.) to shape realistic requirements.

• Understand content models, workflows, and publishing processes in CMS ecosystems.

• Ensure requirements align with platform capabilities and constraints.

• Continuous Improvement

• Help refine BA practices, templates, and standards within the team.

• Gather feedback on delivered features and contribute to iterative improvement.

• Promote ways of working that streamline collaboration across disciplines.

Core Responsibilities

• Translate high-level business objectives into clear, actionable requirements.
• Write and refine user stories and acceptance criteria in tools such as Jira or Azure DevOps.
• Groom and prioritize product backlogs in partnership with product owners.
• Facilitate workshops to validate requirements and align stakeholders.
• Support development teams with clarifications and requirement adjustments during delivery.
• Collaborate with QA to ensure test cases align with acceptance criteria.
• Contribute to sprint planning, reviews, and retrospectives to ensure smooth delivery.

Qualifications

• Proven experience as a Business Analyst in digital platform delivery (CMS, commerce, martech, analytics).

• Strong skills in requirements gathering, user story writing, and backlog management.

• Familiarity with agile delivery frameworks (Scrum, SAFe, Kanban).

• Ability to communicate effectively with both business stakeholders and technical teams.

• Experience with collaboration and tracking tools (e.g., Jira, Confluence, Azure DevOps, Miro).

• Strong analytical and problem-solving skills; able to simplify complexity.

• Detail-oriented and structured in approach.

• Strong communicator who can bridge business and technical perspectives.

• Proactive in identifying gaps, risks, and dependencies.

• Collaborative mindset with a positive, solution-focused attitude.

• Comfortable working in fast-paced, agile delivery environments.

• About Merkle

• Merkle, a dentsu company, powers the experience economy. For over 35 years, Merkle has placed people at the heart of its digital business transformation approach. As the only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Recognized as a “Leader” by top industry analysts in categories such as digital transformation, commerce, experience design, engineering, technology integration, digital marketing, data science, CRM, loyalty, and customer data management, Merkle operates in 30+ countries with over 16,000 employees. Learn more at www.merkle.com.

• Diversity and Inclusion

• At dentsu, we believe in the power of diversity. We welcome all applications regardless of age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, color, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

• Additional Information

• Please upload your CV or LinkedIn profile along with a short note about your motivation in PDF format.

• Contact

• We look forward to receiving your application for any questions, please contact the TA in charge of this role.

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