About this role
- Content Strategy & Narrative Control ● Develop and own the editorial strategy aligned with the company’s business priorities ● Translate complex finance, markets, and macro ideas into clear, compelling content frameworks ● Define core content pillars, themes, and recurring series across platforms ● Protect brand tone: intelligent, grounded, authoritative — never gimmicky
- Media Production & Execution ● Lead end-to-end content production across: ▪ Social platforms (LinkedIn, Instagram, TikTok, X) ▪ Newsletter ▪ YouTube / video-first formats ▪ Long-form thought leadership ● Work with internal and external creatives (designers, video editors, writers) to deliver high-quality output ● Ensure consistency of message and quality across all channels
- Audience Growth & Distribution ● Design and execute distribution strategies that grow reach, subscribers, and engagement ● Understand platform mechanics and optimise content without chasing trends ● Build systems for repurposing content across channels efficiently ● Track and improve audience journey: awareness → trust → conversion
- Media as a Business Engine ● Align content with commercial goals: ▪ School enrolments ▪ Club membership ▪ Consulting and institutional credibility ● Support partnerships, sponsorships, and media collaborations ● Identify opportunities to productise media (series, reports, playbooks, IP)
- Founder & Brand Leverage ● Work closely with the Founder to: ▪ Extract insights, thinking, and frameworks ▪ Turn them into scalable content assets ● Reduce dependence on ad-hoc founder availability by building repeatable content systems ● Help shape a brand that can speak with the founder — not only through her