Brands and Product Communication (Van)

Brands and Product Communication (Van)

Branding communication:

• Product communication planning for Van
• Cross branding communications with HQ marketing team and strategic partners
• Work with creative agency to ensure effective design, production, quality assurance
• Serve as a creative storyteller to build the awareness of our value proposition and increase demand for our business through content creation

Product Communication Projects:

• Independently responsible for sub branding product line
• Constantly looking for innovative communication strategies
• Media landscape/competition analysis
• Press materials preparation
• Press fleet car management
• Coordination with internal parties to facilitate all processes
• Clearly brief agency on job tasks and develop execution plans
• Manage projects and report to line manager responsively
• Ensure optimal coverage and positive media feedback for each project

Press Event Planning and Execution:

• Define communication and media strategy for press event
• Implement and execute event as project manager
• Proof-read and approve all press materials
• On-site event management, must ensure flawless execution
• Work with internal parties and external vendors to make sure smooth run of the events
• Define and fabricate media messages to convince public on product advantages
• Carefully select media to attend events considering both cost-effectiveness and maximizing media voice
• Update and report to line manager in a timely manner
• Requires responsive and wise decision making ability
• Report development and follow-ups

Media Strategy and Planning

• Contribute to strategic planning of media communication
• Draft yearly media communication plan
• Brief PR agency to work out a yearly retainer program
• Execute retainer project on yearly basis
• Report and update reporting manager on important issues
• Daily monitoring on industry news, and updating plans
• Monitor potential issues and effectively handle media crisis
• Constantly look out for media opportunities and long term partnership

Qualifications

• Skills –general skills, personality traits

• The ideal candidate is comfortable producing in varied environments can tackle multiple projects at once and is able to handle pressure while still producing high-quality work.

• Fluent in English speaking and writing

• Excellent in MS Office applications

• Functionality Skills – Process and technical skills

• Strong capability in product storytelling, translating technical features into user-relevant communication

• Deep understanding of digital and social media content (e.g. WeChat, Weibo, Redbook, short video platforms)

• Solid GTM and campaign orchestration capability, with an understanding of communication consistency across touchpoints

• Project management skills with ability to manage agencies and multiple parallel workstreams

• Good sensibility for visual and editorial content quality

• Experience and education

• University degree

• 5–8 years of experience in branding, content, product communication or related fields

• Experience in automotive, technology companies or media is strongly preferred

• Management and leadership skills

• Strong interpersonal and cross-functional collaboration skills

• Structured thinking with the ability to distill complex topics into clear communication

• Good judgement in balancing different stakeholder perspectives

• High level of ownership and accountability

• Solid presentation and communication skills

Benefits

• Events for Employees

• Flextime Possible

• Hybrid Work Possible

• Health Benefits

• Mobility Offers

• Discounts for Employees Possible

• Good Public Transport

• Barrier-Free Workplace

• ContactBeijing Mercedes-Benz Sales Service Co., Ltd.

• Daimler Tower, 8 Wangjing Street,100102 BeijingDetails to location