Brand/Marketing Manager

Brand/Marketing Manager

AbbVie

The position will report to Business Unit Manager, Immunology. Main responsibilities Develop marketing objectives, strategies, advertising, and promotion plans, and ensure execution through multichannel engagement Manage and develop the product life cycle plan, including market development Lead the brand/in-field team and collaborate cross-functionally to achieve brand objectives Develop annual sales volume, profit forecasts, pricing, and expense budgets Forecast product requirements, identify supply issues, and create contingency plans Analyze market trends and sales potential; provide monthly forecasts with action plans Maintain contact with key customers and follow up on promotion efforts Review complaints and suggestions related to assigned products Achieve annual sales, margin, and market share goals Coordinate and deliver periodic sales training Ensure all business activities comply with legal, ethical, and company standards

Qualifications

• Bachelor’s degree or equivalent

• Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry

• Ability to translate strategies into actionable and realistic marketing actions

• Ability to lead, motivate and coordinate cross functional teams

• Solid working knowledge of healthcare environment and evolving landscape

• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

• Solid knowledge on finance principles and processes

• English language proficiency verbally and in writing (for all non-English speaking countries) Preferred:

• Marketing track record of success within FMCG, Media and/or Digital/IT industry

• Sales track record of success within biotech/pharmaceutical or any other industry

• Additional Information

• AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html