Brand/Marketing Manager
About this role
Brand/Marketing Manager
AbbVie
The position will report to Business Unit Manager, Immunology. Main responsibilities Develop marketing objectives, strategies, advertising, and promotion plans, and ensure execution through multichannel engagement Manage and develop the product life cycle plan, including market development Lead the brand/in-field team and collaborate cross-functionally to achieve brand objectives Develop annual sales volume, profit forecasts, pricing, and expense budgets Forecast product requirements, identify supply issues, and create contingency plans Analyze market trends and sales potential; provide monthly forecasts with action plans Maintain contact with key customers and follow up on promotion efforts Review complaints and suggestions related to assigned products Achieve annual sales, margin, and market share goals Coordinate and deliver periodic sales training
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