Brand Strategy & Marketing Assistant, Novotel ENA – Internship

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Brand Strategy & Marketing Assistant, Novotel ENA – Internship

Region

Europe and North Africa

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Company Description

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Job Description

Within the Novotel Europe & North Africa Brand team, you will support the development and deployment of key brand marketing and brand experience initiatives across the ENA region.

Working closely with the Brand, Marketing and Go To Market teams, as well as external agencies and partners, you will actively contribute to a variety of strategic and operational projects aimed at strengthening Novotel’s brand equity, consistency and performance.

Key Activities

Brand experience and in hotel brand standards deployments

Full funnel marketing campaigns and brand content development

Support strategic brand projects

Brand performance monitoring, competitive analysis and market insights

Creation of internal and external communication materials, presentations and brand tools

Coordination with agencies and external partners

Key Responsibilities

• 1. Brand Experience

• Support Europe & North Africa Novotel brand experience adaptation and deployment (Go To Market, Intranet,...) and help ensure consistency with Novotel brand standards.

• Contribute to the creation of guidelines, toolkits and operational materials in collaboration with Global, Go To Market and suppliers teams.

• 2. Brand Content & Activation

• Contribute to the development of brand content and activation initiatives.

• Support the creation of communication materials.

• Help coordinate asset production with internal teams, agencies and partners.

• 3. Brand Performance, Research & Insights

• Contribute to the monitoring of key brand and marketing indicators.

• Conduct competitive benchmarks and market research.

• Support the preparation of key insights and brand performance reviews.

• 4. Brand Communication & Project Coordination

• Support the creation of internal presentations and communication materials.

• Contribute to the preparation of key meetings and brand presentations.

• Assist with the follow up of projects, timelines, and deliverables.

Qualifications

• Your Profile

• Currently pursuing a Master’s degree in Marketing, Communication, Advertising, Business or a related field.

• First experience in operational marketing, operational communication or project coordination would be appreciated.

• Strong interest in operational marketing, and the hospitality industry.

Skills

• Excellent command of Microsoft Office, particularly PowerPoint and Excel.

• Strong analytical and synthesis skills.

• Excellent organizational and project coordination skills.

• Strong written communication and presentation skills.

• Ability to manage several projects and priorities simultaneously.

• Personal Qualities

• Detail oriented and rigorous.

• Curious, creative and proactive.

• Strong team player with excellent interpersonal skills.

• Comfortable working in an international and multicultural environment.

• Autonomous, reliable and solution oriented.

• Languages

• French & English written and spoken.

• Additional Information

Benefits

• Heartist Card: discounted rates at the Group’s restaurants and hotels, as well as with selected partner brands.

• 75% reimbursement of the Navigo pass

• Meal vouchers

• Concierge service

• Remote working allowance and a €250 equipment allowance

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