Brand & Strategic Communications Lead

Vectar Energy is a sustainable energy development company invested in integrating CleanTech with FinTech, delivering incentivized, low carbon, data-driven, and cost-effective energy solutions to our client.

We are recruiting to fill the position below:

Job Title: Brand & Strategic Communications Lead

Location: Hybrid

Description

• The Brand & Strategic Communications Lead should ensure that Vectar is consistently visible, credible and increasingly recognised as a leading company at the intersection of distributed clean energy, environmental markets, climate finance and digital market infrastructure.
• The role should move Vectar from communicating individual milestones to building a sustained global presence, distinctive market authority and recognisable corporate brand.

Responsibilities

Brand Strategy & Corporate Positioning:

• Own and continuously strengthen Vectar’s corporate brand, including the positioning of Vectar, ecoWise, Vectar Power and future products or business lines.
• Develop and maintain Vectar’s messaging architecture, corporate narrative, value propositions, company descriptions, executive biographies and key external messages.
• Ensure Vectar is positioned consistently as a credible global climate-market and clean-energy infrastructure company.
• Develop and maintain comprehensive brand guidelines covering visual identity, tone of voice, typography, photography, imagery, presentations and digital communications.
• Ensure consistency across the website, social media, decks, reports, commercial materials, conference materials, media communications and external-facing documents.
• Regularly benchmark Vectar’s brand and positioning against leading global companies in climate tech, carbon markets, energy, fintech and environmental markets.
• Identify areas where Vectar can create and own a distinctive market category or narrative.

Strategic Communications Planning:

• Develop and manage Vectar’s annual and quarterly communications strategy.
• Translate corporate, commercial, technical and market priorities into integrated communications campaigns.
• Build a forward communications calendar covering company milestones, market developments, global events, product announcements, partnerships, reports and thought-leadership opportunities.
• Ensure Vectar maintains a consistent external presence rather than communicating only around major announcements.
• Develop campaign strategies around major milestones such as certifications, issuances, market entry, portfolio growth, partnerships and transactions.

Digital Communications & Creative Content:

• Own Vectar’s digital communications strategy across LinkedIn and other relevant platforms.
• Develop and manage an integrated content calendar.
• Create or oversee high-quality corporate content including graphics, carousels, videos, animations, explainers, infographics, charts and executive commentary.
• Build a recognisable and premium visual identity for Vectar’s digital communications.
• Translate complex technical and market topics into compelling content for buyers, developers, investors, policymakers, partners and industry audiences.
• Develop a systematic content-repurposing process so webinars, events, reports, milestones and announcements generate multiple pieces of content.
• Coordinate external designers, photographers, videographers, agencies and other creative partners where required.
• Build and maintain a structured library of approved imagery, videos, brand assets and presentation templates.

Website, Digital Presence & SEO:

• Own the ongoing development of Vectar’s website from a communications, positioning and content perspective.
• Ensure the website clearly communicates Vectar’s proposition, products, market relevance, credibility and progress.
• Develop and maintain a professional newsroom and media section.
• Create search-friendly articles, explainers and market resources designed to improve Vectar’s visibility around key areas including carbon markets, distributed solar, climate finance, dMRV, environmental attributes and energy access.
• Monitor website performance and continuously improve user journeys, messaging and content quality.
• Ensure major company achievements, partnerships and milestones are properly documented and discoverable online.

Media Relations & Press Office:

• Build and maintain a comprehensive international media database covering climate, carbon markets, clean energy, finance, technology, sustainability, African business and relevant national and international publications.
• Segment and prioritise journalists based on subject area, geography, publication and strategic relevance.
• Develop genuine long-term relationships with journalists through regular engagement, briefings, introductions and useful market insights.
• Maintain proactive journalist outreach every week.
• Identify stories, trends and developments where Vectar can provide credible commentary or insight.
• Pitch Vectar executives for interviews, expert commentary, profiles, contributed articles, podcasts and media features.
• Develop and manage a forward media calendar.
• Draft and coordinate press releases, media statements and corporate announcements.
• Track media coverage, journalist engagement and share of voice.
• Support leadership during interviews and major media engagements.

Founder & Executive Thought Leadership:

• Build and manage a distinctive thought leadership platform for the Founder/CEO and other relevant executives.
• Identify the themes and market conversations Vectar should be known for.
• Develop LinkedIn articles, opinion pieces, speeches, talking points, interviews, commentary and contributed articles.
• Position Vectar’s leadership around areas such as distributed energy, climate finance, carbon markets, energy access, dMRV, environmental assets and African energy-transition infrastructure.
• Proactively identify opportunities for leadership commentary around major industry developments.
• Ensure executive communications remain evidence-based, credible and differentiated from generic sustainability content.

Vectar Intelligence & Market Thought Leadership:

• Develop Vectar Intelligence as a recognised external platform for market research, insights and thought leadership.
• Coordinate the production of reports, white papers, market briefings, buyer guides, developer guides, data insights and technical explainers.
• Identify opportunities to turn Vectar’s operational experience and portfolio data into useful industry intelligence.
• Develop charts, infographics and data-led content that can be cited by media, buyers, researchers, policymakers and industry stakeholders.
• Build a pipeline of flagship publications and recurring market insights.
• Work with technical, commercial and programme teams to ensure research and insight outputs are accurate and valuable.

Global Positioning, Associations & Professional Networks:

• Identify relevant associations, professional networks, industry bodies, coalitions, working groups and membership opportunities globally.
• Evaluate membership opportunities based on strategic relevance, credibility, market access, relationship potential, thought leadership and commercial value.
• Recommend priority memberships and ensure Vectar participates actively rather than simply holding memberships.
• Identify opportunities for Vectar executives and technical experts to join advisory groups, committees, technical working groups, panels and industry initiatives.
• Maintain a global external positioning pipeline covering associations, conferences, awards, rankings, fellowships, speaking opportunities, expert calls and strategic platforms.
• Develop relationships with relevant industry institutions and identify opportunities for Vectar to contribute to reports, consultations and market initiatives.
• Continuously monitor opportunities that can strengthen Vectar’s international profile.

Global Industry Presence:

• Develop Vectar’s strategic approach to major global industry moments including COP, Climate Weeks, carbon market conferences, climate finance forums, energy summits and other international platforms.
• Determine where Vectar should speak, host, sponsor, partner, attend or contribute.
• Develop strategic objectives, messaging and campaign plans for major conferences and global events.
• Identify side event opportunities, pavilions, speaker applications, partnerships and media opportunities.
• Develop priority engagement lists for major events, including organisations, media, partners and industry leaders Vectar should connect with.
• Work with the Stakeholder & Market Communications Associate on execution, logistics, stakeholder outreach and follow-up.

Vectar Hosted Events & Strategic Convening:

• Lead the strategic development and positioning of Vectar-hosted events, i