About this role
About the Role Gilead is seeking a Brand & Portfolio Marketing Manager to support the virology portfolio (HIV and/or Liver). This role focuses on implementing brand strategies, lifecycle management, and cross‑functional collaboration to bring innovative therapies to patients. What You'll Do
- Support the implementation of brand strategies and tactical plans for the virology portfolio (HIV and/or Liver).
- Contribute to lifecycle management activities for mature products, including updates of positioning, materials, and messaging under guidance.
- Assist in the preparation of brand plans, execution and performance tracking, ensuring timely and accurate inputs.
- Support local launch activities for new products, including preparation of materials, timelines, and launch readiness activities.
- Coordinate with cross‑functional teams (Sales, Medical, Market Access, Digital, Commercial Operations) to support smooth execution of launch milestones.
- Assist in translating global strategy and scientific data into clear, compliant local materials.
- Support the development, adaptation, and rollout of promotional materials, ensuring alignment with strategy and compliance requirements.
- Assist in the preparation and execution of cycle meetings, including content coordination and logistical support.
- Work closely with Sales to support effective call plan execution and message consistency.
- Contribute to the execution of digital and omnichannel initiatives in collaboration with Digital and Commercial Operations teams.
- Support timely content updates following congresses, data readouts, and key scientific updates.
- Help monitor performance of digital initiatives and summarize learnings.
- Participate in field visits to gain customer insights and understand execution realities.
- Collect and summarize field feedback to support continuous improvement of marketing activities.
- Build foundational understanding of customer needs in HIV and Liver