Brand Marketing Specialist
About this role
Brand Marketing Specialist
Brand Marketing Specialist will be responsible for leading all digital brand media campaigns across the US, Canada, and the UK. This role will shape digital investment strategies and own the creative lifecycle from brief to execution. Operating at the intersection of creative development and media strategy, this role will manage agency partners, track campaign performance, and oversee budgets to drive continuous optimization.
What you'll do
- Work directly with the Brand Marketing Manager to determine our digital channel mix and investment strategy (e.g. Online Video, YouTube, Meta, TikTok).
- Own the creative testing roadmap; partner with performance marketing and analytics teams to identify opportunities and structure testing plans.
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