About this role

The Brand and Marketing Officer is responsible for promoting the filling station’s brand, increasing sales, attracting and retaining customers, and strengthening the station’s market presence.
The role involves developing and implementing marketing strategies for the sale of petroleum products, including Premium Motor Spirit (PMS), Automotive Gas Oil (AGO), Compressed Natural Gas (CNG), and other related products and services offered by the station.
The successful candidate will identify business opportunities, build customer relationships, coordinate promotional activities, and ensure consistent brand visibility across all marketing channels.

Develop and maintain a consistent brand identity for the filling station across all customer touchpoints.
Ensure that station signage, promotional materials, uniforms, and customer-facing displays reflect the company’s brand standards.
Monitor the station’s public image and recommend initiatives to improve brand recognition and customer perception.
Ensure that marketing communications are professional, accurate, and consistent with company policies.

Develop and implement marketing strategies to increase sales of PMS, AGO, CNG, lubricants, and other products and services.
Identify and pursue new business opportunities, including corporate accounts, fleet operators, transport companies, logistics firms, and commercial customers.
Conduct market research to identify customer needs, competitor activities, pricing trends, and opportunities for business growth.
Build relationships with potential business partners, local businesses, fleet owners, and other relevant stakeholders.
Recommend promotional campaigns, customer incentives, and loyalty initiatives to increase sales volume and repeat patronage.
Support the introduction and promotion of new products and services, including CNG conversion services where applicable.

Manage the station’s social media platforms and other approved digital marketing channels.
Develop engaging marketing content, including promotional graphics, product information, videos, and customer announcements.
Coordinate online advertising and digital campaigns to improve brand awareness and generate leads.
Respond professionally to customer enquiries and online feedback.
Monitor digital marketing performance and recommend improvements based on engagement and conversion results.

Develop initiatives to attract new customers and retain existing ones.
Gather customer feedback and identify areas for improving customer satisfaction.
Maintain a database of corporate clients, fleet customers, business leads, and marketing contacts.
Collaborate with station operations staff to ensure that marketing promises align with actual service delivery.
Escalate customer complaints, reputational concerns, and recurring service issues to the appropriate supervisor.

Plan and coordinate sales promotions, brand activation activities, community engagement, and customer appreciation campaigns.
Coordinate the production and distribution of flyers, banners, branded merchandise, and other promotional materials.
Identify suitable local events and partnerships that can increase awareness and patronage.
Ensure that all promotional activities receive the necessary management approval and comply with applicable safety requirements.

Monitor sales performance and customer acquisition trends in collaboration with the Station Manager and sales team.
Track the effectiveness of marketing campaigns and report on leads generated, customer conversions, sales growth, and promotional expenditure.
Prepare periodic marketing reports highlighting achievements, challenges, market developments, and recommendations.
Monitor marketing budgets and ensure that promotional expenses are properly documented and controlled.
Recommend strategies to improve sales performance, market share, and customer retention.

Interested candidates should possess a Bachelor`s Degree with 3 - 5 years experience.

Brand & Marketing Officer