Brand Marketing Manager - Vinyl Room Las Vegas

LN Venues, Brand Marketing Manager - Vinyl Room Las Vegas

Job Summary

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

WHAT THIS ROLE WILL DO

• Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional projects for the House of Blues Vinal Room.
• Oversee creative service request process to develop and maintain venue marketing collateral for business segments including advertisements, web graphics, email campaigns, rack cards, promotional fliers, sales packages, brochures.
• Responsible for developing the key community relationships and strategic partnership programs that will elevate the brand profile and drive revenue
• Oversee guest relations/public relations and community outreach programs
• Work with senior team leaders to develop and communicate marketing initiatives for cross-selling business segment opportunities within the venue.
• Implement national marketing initiatives across all business segments, with significant focus to develop Vinal Room programs that drive membership and VIP program activity
• Primary contact to execute local and national alliance programs
• Manage marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
• Liaison with promotions team and home office social media manager to increase social communities and develop programs that create value for fans and drive revenue for venue across brand business segments
• Database marketing management (together with home office team)
• Manage marketing and advertising operating budgets
• Financial reporting weekly/monthly to GM showing ROI across all marketing expenditures

WHAT THIS PERSON WILL BRING

Required:

• Bachelor’s degree in public relations or related