Brand Marketing Manager (Contractor)

Crocs, Inc.

Overview

The Brand Marketing Manager (Contractor) supports the Crocs EMEA Brand Marketing team by leading the planning, execution, and optimization of integrated seasonal brand campaigns across key direct-to-consumer markets, including Germany, the UK, and France. Reporting into the Regional Brand Marketing team, this role partners closely with global marketing teams, commercial stakeholders, agency partners, and external creators to deliver culturally relevant campaigns that build brand desirability, consumer engagement, and commercial impact.

This role is responsible for translating global brand strategies into locally relevant activations across social media, influencer marketing, retail, wholesale, digital, and experiential channels while ensuring campaigns are executed effectively, on budget, and against performance objectives.

What You'll Do

• Drive the planning and execution of integrated seasonal brand campaigns, ensuring alignment with global brand strategy, regional priorities, and commercial objectives.

• Develop locally relevant marketing activations that increase brand awareness, consumer engagement, and market performance across Germany, the UK, and France.

• Manage cross-functional campaign delivery by partnering with global marketing teams, commercial stakeholders, agencies, creators, and external partners to ensure flawless execution.

• Lead social media, influencer, and experiential marketing initiatives that strengthen brand relevance and connect with target consumers across key markets.

• Communicate clear campaign objectives, timelines, budgets, and creative requirements while ensuring all deliverables meet brand standards and business expectations.

• Track and analyze campaign performance, leveraging consumer insights, market trends, and data-driven recommendations to optimize effectiveness and ROI.

• Maintain strong agency and partner relationships, providing direction, feedback, and governance to ensure quality execution and accountability.

• Identify emerging cultural trends, competitive activity, and innovative marketing opportunities that enhance brand impact and support long-term growth.

• What You'll Bring to the Table

• Bachelor's degree in Marketing, Communications, Advertising, Business, or a related field, or equivalent combination of education and relevant experience.

• Minimum of 8 years of experience in brand marketing, with proven expertise in integrated campaigns, social media, influencer marketing, and experiential activations.

• Strong understanding of consumer marketing principles and the ability to translate global strategies into locally relevant market initiatives.

• Demonstrated ability to manage multiple complex projects simultaneously while balancing deadlines, budgets, and competing priorities.

• Experience working with external agencies, influencer partners, creators, and cross-functional stakeholders in a fast-paced, matrixed environment.

• Strong analytical mindset with the ability to interpret campaign performance data, identify insights, and recommend actions that improve results.

• Highly organized, collaborative, and proactive, with excellent communication, relationship-building, and project management skills.

• Demonstrated ability to think strategically, embrace innovation, and drive impactful marketing programs that deliver measurable business outcomes.

• The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.

• Job Category: Corporate