Brand Manager – Sports, Nutrition & Lifestyle

Alfred & Victoria Associates

Job Title: Brand Manager – Sports, Nutrition & Lifestyle

Location: Lagos

Employment Type: Full-time

Reports To: Head of Marketing

Job Summary

The Sports, Nutrition & Lifestyle Brand Manager will be responsible for managing and growing the company’s assigned sports, nutrition and lifestyle product portfolio. The role combines strategic brand management, creativity, commercial insight, digital marketing, customer engagement and market analysis to build strong brands and drive sales growth. The successful candidate will develop and execute marketing strategies, strengthen brand visibility, identify market opportunities, monitor product performance and ensure that assigned sports, nutrition and lifestyle brands achieve their commercial and marketing objectives.

Key Responsibilities

• Develop and implement comprehensive brand and marketing strategies for assigned sports, nutrition and lifestyle products in line with approved budgets and business objectives.

• Develop and execute digital marketing strategies across social media, e-commerce, influencer marketing and other relevant online channels.

• Manage the brand’s social media presence, ensuring consistent brand messaging, engaging content and strong customer interaction.

• Monitor market trends, consumer preferences, competitor activities, pricing and emerging opportunities within the sports, nutrition and lifestyle industry.

• Drive and monitor daily, weekly and monthly sales performance of assigned products using sales reports and relevant performance data.

• Analyse sales performance against targets and recommend appropriate promotional and commercial strategies to address performance gaps.

• Drive e-commerce and digital sales initiatives in collaboration with Sales and Commercial teams.

• Plan and manage product promotions, campaigns, activations, product launches and other brand-building initiatives.

• Develop marketing initiatives targeted at fitness enthusiasts, athletes, wellness consumers and other relevant lifestyle segments.

• Manage digital advertising and campaign budgets and monitor campaign performance and return on investment.

• Supervise the development of creative assets, product content, promotional materials, packaging communication and other brand presentation activities.

• Ensure consistent brand identity and positioning across all customer touchpoints, including digital platforms, retail outlets, pharmacies, fitness centres, sports outlets, distributors and other relevant sales channels.

• Develop monthly and periodic marketing briefs for sales and field teams and provide training on product features, benefits, positioning and competitive advantages.

• Key Performance Indicators (KPIs)

• Growth in sales and revenue of the assigned sports, nutrition and lifestyle portfolio.

• Achievement of product and brand sales targets.

• Market share and portfolio growth.

• Growth in digital and e-commerce sales.

• Digital engagement and conversion metrics.

• ROI of marketing and digital campaigns.

• Brand visibility and consistency across channels.

• Successful execution of product launches, activations and promotional campaigns.

• Qualifications & Experience

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, Mass Communication or a related field.

Experience

• Minimum of 5 years’ experience in sales and marketing, brand management or portfolio management.
• Experience in sports, nutrition, wellness, nutritional supplements, FMCG, pharmaceuticals, healthcare, fitness or related industries is preferred.
• Proven experience managing products or brands from strategy development through execution and performance monitoring.
• Experience with digital marketing, e-commerce, social media and consumer-focused campaigns.
• Strong understanding of consumer trends and market dynamics within the sports, nutrition and lifestyle space.

Key Competencies:

• Sports, Nutrition & Lifestyle Brand Management
• Portfolio Management
• Digital Marketing
• Social Media & Content Strategy
• E-commerce Marketing
• Market Research & Consumer Insights
• Campaign Planning & Execution
• Commercial & Sales Performance Analysis.

Application Closing Date

Not Specified.