Brand Manager

About the role

We’re looking for a passionate and driven marketer who loves building brands and bringing great ideas to life. In this role, you’ll help shape the future of our brands by developing marketing strategies, managing the current product portfolio and leading new projects from concept to launch. Working closely with cross-functional teams, you’ll take ownership of one or more brands with clear objectives and plenty of opportunities to make an impact. If you enjoy combining creativity with business thinking, join us as we continue to grow some of the most trusted brands in the architectural paint market!

Responsibilities

• Lead new product development (NPD/EPD) projects from concept creation to market launch, ensuring timely and successful launches.
• Support the execution of marketing strategies aligned with business objectives for both existing and new launches
• Monitor brand KPIs and recommend actions to optimize marketing investments, media efficiency, and commercial performance
• Develop and execute integrated communication campaigns across TV, Digital, Social media, and In-store channels to strengthen brand equity and drive consumer engagement
• Collaborate with cross-functional teams involved in product and brand development both at local level (S&T, Sales, Supply Chain, Finance) and at regional level (Product Management, Product Stewardship, Brand Cluster)
• Manage relationships with creative, media, and research agencies to ensure high-quality execution of marketing activities.
• Analyze sales performance, market data, consumer insights, and competitor activities to identify growth opportunities and support brand and portfolio development
• Monitor and evaluate communication campaigns, providing actionable recommendations to improve effectiveness and return on investment
• Prepare business cases, performance reports, and presentations to support decision-making and stakeholder alignment
• Track expenditure and ensure efficient allocation of resources in line with agreed objectives
• Ensure all brand activities comply with company policies, regulatory requirements, and brand guidelines.
• Identify emerging market trends and consumers needs to drive innovation and maintain brand competitiveness
• Hybrid work: in-office presence 4 days per week is required, with flexibility for remote work each Friday.

Candidate requirements:

• Experience in brand management and marketing strategy development

• Education: bachelor's or master’s degree in marketing, Business Administration or a related business field

• Able to thrive in a dynamic environment, overcoming challenges and adapting to change while maintaining a solutions-oriented mindset

• Ability to collaborate effectively and build strong relationships with colleagues and cross-functional teams

• Proficiency in Excel (i.e. pivot table, v-look up) as well as good logical and numerical reasoning skills are a plus

• Advanced English knowledge is a must (both written and spoken)

• How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us:

• PPG: WE PROTECT AND BEAUTIFY THE WORLD

• Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

• The PPG Way 2030

• We are customer champions

• Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

• We act with purpose and speed

• Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

• We are excellent operators

• Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

• We compete to win

• Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

• We are PPG proud

• Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

• At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

• PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

• If you need an adjustment due to a disability, please email [email protected].

• PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.

• Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

• PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.