About this role
About the Role
Join PMI as a Brand Manager based in Jakarta. The role centers on identifying target customers, tailoring marketing messages and channels, and developing a core brand idea and guidelines to maintain consistency with the brand's positioning across markets. What You'll Do
- Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment
- Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, dynamic content, face-to-face, etc.)
- Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)