Brand Manager-OTC Innovation

Brand Manager - OTC Innovation

We are seeking a high-impact Brand Manager to lead shopper marketing, professional engagement, and event/experiential strategies for a new OTC eye care innovation—delivering excellence at the point of decision and bringing the brand to life through immersive, culturally relevant experiences.This role owns the execution of retail activation, shopper conversion, professional touchpoints (health care professionals and trade), and experiential / event platforms to drive trial, adoption, and sustained in-market success, while co-leading broader consumer marketing initiatives in partnership with the Sr. Brand Manager.The ideal candidate combines strong brand management fundamentals with deep expertise in shopper marketing and professional engagement, complemented by modern capabilities in social, influencer/UGC. This individual thrives in fast-paced environments, leads with urgency, and is passionate about translating strategy into impactful in-market execution.

KEY RESPONSIBILITIES: Shopper Marketing, Experiential & Professional Engagement (Primary Focus)

• Lead end-to-end shopper marketing execution in close partnership with Sales and Trade Marketing, aligning activation to retailer priorities while driving visibility, cultural relevance, and conversion across key retail partners
• Co-develop and execute retail-first activation plans spanning in-store merchandising, retail media, POS, digital shelf optimization
• Own the strategy and execution of event and experiential marketing, including high-impact consumer activations that drive awareness, trial, and earned amplification
• Create distinctive, premium brand experiences that translate product benefits into emotionally compelling, appearance-driven moments
• Ensure experiential initiatives are designed for content capture and amplification across social, influencer, PR, and retail media ecosystems
• Own professional touchpoint strategy and engagement, education, and influence programs that build credibility and recommendation Launch Strategy & Commercialization
• Drive launch readiness across cross-functional teams (Sales, Supply, Regulatory, Agencies), with a focus on retail and field execution excellenceBrand & Consumer Marketing
• Support and co-lead integrated omni-channel marketing plans across digital, retail, and consumer touchpoints in partnership with the Sr. Brand Manager
• Contribute to the development of brand positioning, messaging, and campaign strategy, ensuring alignment with shopper insights and retail realities
• Partner with agencies to support delivery of best-in-class creative and media strategiesSocial, Influencer & UGC Marketing
• Co-lead development of socia