About this role
Fact Base Consulting
We undertake head-hunting or mass recruitment activities like testing, shortlisting interview and recommendation of different cadres of staff from Management Trainees to Executives. Please discuss your recruitment needs with us.
TRAINING We have a rich portfolio of training programmes in soft skills, general management, sales and marketing, ...
Brand Manager, Malt Job Type Full Time Qualification BA/BSc/HND Experience 7 years Location Lagos Job Field Marketing and Communication Salary Range Above ₦1,000,000/month
Job Summary
It requires the services of result-oriented professional to grow with its team as a Brand Manager, Malt.
Primary Job Responsibilities [In Summary] Plan, develop, and execute short-term and long-term marketing strategies, roadmap and annual plans for the assigned brands across various consumer connection and media platforms. Colate relevant data, analyze and report on brand performance across multiple metrics and KPIs at advised periods. Review market research reports to understand brand performance and consumer needs/trends. Regularly gather, update and advise key internal stakeholders on intelligence of key competitive players within the brand’s category. Develop briefs for brand campaigns that effectively and clearly communicate the brand’s message, values and culture, anchored on a Core Creative Idea that can be brought to life through impactful storytelling and communicated across multiple media platforms. Manage the brand DME budget, implementing cost-effective strategies and solutions to drive optimum efficiency, spend and ROI delivery on the DME budget for all budget line items. Ensure the integrity and accurate information of the brand databases which house the brand and product information. Manage the New Product Development process for the innovation projects and follow-up with all internal stakeholders to ensure timely delivery of all project tasks.
Major Requirements B.Sc./ HND in Marketing, Business Administration or other relevant discipline. More than seven years’ relevant experience preferably in the FMCG (bottling) industry. Strong problem-solving, project management and decision-making skills.