About this role
Brand Manager - Hero
Location: Lagos Job Type: Full-time
Key Purpose
- The Key Purpose of the job is to provide Leadership to ensure flawless execution of brand strategies and plans to deliver brand KPIs including brand equity and share, Digital & events KPIs. Earned Media, Influencers ROI, Digital excellence dashboard and Events ROI.
Key Roles and Responsibilities
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Directly lead all Brand led events
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Co create brand plans for all year-round campaigns
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Directly lead Development of creatives all through the year for Digital across all the campaigns and always on content
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Analyse data for insights & articulates opportunities for the brand
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Lead and manage influencers/celebrities all through the year to deliver Earned media
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Always ON radio assets- ensure our radio assets are maximized. Develop content for radio sponsorship
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Establish and maintain social systems between regions and across relevant functions to ensure collaboration and ongoing feedback loops
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Lead BTL In-bar activations for brand campaigns e.g. in-bar activations, or tactical in-bar activations. Working with trade marketing team. Develop creatives for in-bar as needed by the Trade Marketing team
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ZBB Budget management –to ensure ZBB delivery in line with budget
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Role involves business travel to the South East of Nigeria as business demands.
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Minimum Requirements
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Bachelor's Degree in a relevant field
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Minimum of 2 years relevant brand management/marketing experience.
Key Attributes and Competencies:
- Good Communication skills
- Self -driven, takes initiative and manages time/priorities well
- Influencing and collaboration skills
- Ability to handle complex situations under pressure
- Passionate, self-starter
- Action and results oriented
- Stakeholder/ Relationship management
- Consumer focused.
Application Closing Date
4th November, 2026.