Brand Manager, HCP Marketing, Peer to Peer

Job title: Brand Manager, HCP Marketing, Peer to Peer

About the Role The Brand Manager, HCP Marketing, Peer to Peer will take a significant role in developing and executing best-in-class HCP marketing and tactical plans and sales tools, leveraging marketing insights to drive innovative campaigns in the Glucose Monitoring market. Based in Alameda, CA, within Abbott's Diabetes Care division, you will contribute to helping people with diabetes manage their health with life-changing products and cutting-edge glucose sensing technology.

What You'll Do

• Manage ADC P2P Program and Speaker’s Bureau including strategy, content development, speaker training & onboarding, tradeshow management and operations
• Develop content plan and speaker programs to support key business priorities and educational needs in collaboration with Clinical and Medical Affairs, Marketing, Field Training, and Sales stakeholders
• Manage speaker training including new speaker onboarding, training on new programs and periodic in person training sessions
• Manage tradeshow presence including execution of impactful national product theaters across endo, ped endo and PCP shows in coordination with key stakeholders
• Identify standard best practices, including tracking and measurement of all programs, budget, content and evolving compliance requirements and will maintain a program dashboard and communicate trends to Sales Leadership on an ongoing basis
• Contract speakers in coordination with Office of Ethics and Compliance (OEC) and maintaining all Speaker contracts in ContractHub
• Comply with global regulations and requirements, company policy, operating procedures, processes, and task assignments
• Keep current on developments in the field, specifically on product/therapy knowledge, market, and industry trends

What We're Looking For

• Bachelor's Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience
• Preferred Qualifications: Product management experience in medical products or services preferred
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions

Compensation & Benefits

• Base pay: USD 114,000.00 – 228,000.00 per year
• Health coverage in the Health Investment Plan (HIP) PPO medical plan in the next calendar year
• Retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
• Abbott recognized as a great place to work and admired globally; commitment to diversity and inclusion
• Career development with an international company where you can grow the career you dream of