About this role
Brand Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience 2 - 3 years
- Location Lagos
- Job Field Marketing and Communication
Job Summary
- We are seeking a creative and results-driven Brand Manager to support the development and execution of brand strategies that drive brand awareness, market share, and sales growth.
- The successful candidate will work closely with cross-functional teams to implement marketing initiatives, analyze market trends, and ensure consistent brand execution across all consumer touchpoints.
Key Responsibilities
-
Support the planning and execution of brand and marketing campaigns.
-
Monitor brand performance, market trends, and competitor activities.
-
Assist in developing promotional activities, product launches, and consumer engagement initiatives.
-
Work closely with Sales, Trade Marketing, Digital Marketing, and Supply Chain teams to ensure effective campaign execution.
-
Manage relationships with external agencies, vendors, and partners.
-
Track marketing budgets and evaluate campaign performance and ROI.
-
Prepare brand performance reports and provide recommendations for continuous improvement.
-
Ensure brand guidelines are consistently applied across all marketing materials and activities.
-
Key Performance Indicators (KPIs)
-
Brand Awareness
-
Sales Growth
-
Market Share
-
Campaign Effectiveness
-
Consumer Engagement
-
Return on Marketing Investment (ROMI)
Requirements
-
Bachelor's degree in Marketing, Business Administration, or a related field.
-
2–3years of brand management or marketing experience, preferably within the FMCG industry (wines and spirits experience is an added advantage).
-
Strong analytical, project management, and communication skills.
-
Proficiency in Microsoft Office and marketing analytics tools.
-
Ability to manage multiple projects and work effectively in a fast-paced environment.
-
Vision
-
To be a well admired pan-African conglomerate
-
Mission
-
To be a world class conglomerate
-
Our Core Values
-
Team Work and collaboration
-
We are part of a team committed to working together across companies. Only by sharing ideas, technologies and talents can the Group achieve and sustain profitable growth
-
Keeping Commitment
-
We believe that f...