About this role
Brand Manager, E&I, Bvg & Meals, MENAP
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Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Marketing, ideally in a matrix environment in the consumer goods industry
- Developing and marketing product innovations at a cross-country level
- Working effectively with other marketing disciplines and with cross-functional teams
- Working with design, innovation and research agencies
- Analytical and creative skills—a balance of commercial and strategic acumen
- Understanding consumers
- Communicating effectively, verbally and in writing, and executive presentation skills
More about this role
What you need to know about this position:
This role is part of regional Equity & Innovation marketing organization within Mondelez International MENAP (Middle East, North Africa & Pakistan) region. It is for Beverages & Meals category (Tang, Philadelphia & Dreamwhip as key brands) focused on all MENAP markets (priority ones being GCC, Egypt & Pakistan) reporting to the GCBM E&I regional lead.
What extra ingredients you will bring:
- Lead, develop and drive regional multi-year equity & innovation agenda that aligns with brand growth strategy for the key brands responsible for.
- In partnership with local marketing teams, you will define and deliver plans on core brand equity communication and to strengthen brand portfolio through innovation and renovation.
- Work cross-functionally with peer internal workgroups and in partnership with creative & media agencies to deliver brand campaigns and innovation strategy that drive sustainable growth & brand equity.
- Act as key point of contact for leading alignment of cross-regional and cross-market priorities, and resource allocation for innovation and big bet development.
- Manage the process of identifying innovation opportunities from pre-launch of business proposition to bringing successful innovation into market, in addition to helping develop brand strategy & working on communication campaigns.
- Partner with and influence creative and media agencies to drive breakthrough communication strategy.
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