Brand Manager

Brand Manager

Job Description

We are currently seeking a dynamic and experiencedDevelop and execute comprehensive marketing and brand strategies, including product promotions and digital campaigns, while collaborating with cross-functional teams and Key Opinion Leaders. Monitor market trends, optimize performance, and ensure compliance with regulations to drive sales and strengthen customer relationships.

Roles & Responsibilities

• You will be responsible for developing detailed marketing strategies: Establish market share and prescription objectives, build brand plans, and formulate omnichannel product promotion strategies tailored to target audiences.
• You will be responsible for leading product promotions: Plan and execute promotional activities, manage marketing campaigns, and collaborate with creative agencies to enhance product visibility and awareness.
• You will be responsible for monitoring performance and campaign effectiveness: Conduct root cause analysis for non-compliance with KPIs, collect feedback, and make adjustments to promotional strategies to meet customer needs.
• You will be responsible for collaborating with Key Opinion Leaders (KOLs): Build strong relationships with KOLs, plan scientific events, share brand insights, and ensure effective communication of brand values.
• You will be responsible for ensuring compliance: Oversee marketing activities to ensure adherence to organizational policies and regional regulations while optimizing processes.
• You will be responsible for leveraging digital tools and insights: Apply digital marketing strategies such as SEO, e-commerce platforms, and social media campaigns to impact theconsumer funnel and convert indicators into sales.
• You will be responsible for market analysis and competitive evaluation: Analyze customer needs, competitor activities, and market trends to forecast opportunities and refine marketing strategies.
• You will be responsible for training and development: Provide training materials and workshops for sales teams, enhance marketing knowledge, and ensure alignment with brand strategies.

Qualifications

• Educational Qualification

• Post-graduation in sales/marketing. Graduation in science preferred

• Minimum Work Experience

• 7+ yrs overall experience

• Skills & Attributes & Critical Exposures Functional Skills

• Market Access Strategy

• Customer Value Propositions

• Regulatory Requirements

• Product Marketing

• Brand Strategy

• Brand Architecture

• Brand Representation

• Resident Skills

• Business Acumen

• Data Analysis

• Market Intelligence

• Storytelling

• Behavioural Skills

• Visionary Execution – Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.

• Collaborative Drive – Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.

• Performance Mindset – Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.

• Critical Exposures

• Exposure to product/brand management in the pharma sector or as a freelance brand specialist

• Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.

• Exposure to Legal, compliance and medical regulation is preferred

• Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired.

• Exposure to CRM and Data Visualization tools is preferred

• Additional Information

• Benefits Offered

• At Dr. Reddy’s we actively help to catalyse your career growth and professional development through personalised learning programs.

• The benefits you will enjoy at Dr. Reddy’s are on par with