About this role

KEY ACCOUNTABILITIES

Develop and implement the Chivas brand strategy and annual plan in line with the agreed positioning, timeline and budget; contribute to the 3-year strategic plan with global and regional brand teams.
Localize global activation platforms to Vietnam consumer needs; set quarterly action plans with clear, actionable KPIs.

Build the annual activation and engagement plan, with strong focus on On-Trade activation, events, PR and key influencers.
Develop, implement and evaluate programs against brand KPIs; manage agency performance and deliver annual appraisals.

Gifting strategy: lead the gifting strategy with Tet as the main season, aligned with Sales, Trade Marketing and Commercial Finance on targets, channels and investment.
Tet special packs: lead design and production end to end: concept and design brief, agency and supplier management, packaging specs, cost, quality and delivery timelines.
Tet communication campaign: develop and run the gifting campaign across digital, trade and in-store touchpoints with agencies, and measure its results.
October customer launch event: lead the concept, budget, agency and run-of-show for the big launch event for customers, with Sales on invitations and follow-up.
Review: run a post-Tet review of packs, campaign and event results to shape the next season.

Work with Commercial and Trade Marketing on products, packs, merchandising and promotions that accelerate Chivas growth; guide brand merchandising and promotion activities.
Supervise on-ground implementation with an effective evaluation system.

Manage consumer insight initiatives day to day; use agencies, brand companies, sales teams and market visits to gather market and competitor intelligence.
Provide monthly analysis and commentary on brand activities and performance, including depletion data.

Control activation, engagement and gifting A&P spend against the brand plan with Finance, comply with SOPs, and assess ROI.
Manage suppliers and vendors, POs, payments, and sourcing and use of POS material.

Work proactively with Commercial, Trade Marketing and other Pernod Ricard teams; build effective relationships with global and regional brand teams.
Manage creative, advertising and research agencies; build a network with opinion leaders (trade, media, influencers).

Education & Experience
Degree holder with formal business or marketing qualifications, or equivalent.
Minimum 5 years in FMCG with brand management experience; beverage industry an advantage. Experience in packaging development or event management is an advantage.
Functional & Leadership Competencies
Energetic, entrepreneurial, proactive: identifies opportunities, persuades others and gets things done.
Self-motivated, results-oriented, analytical and adaptable to change; strong project planning and negotiation skills.
Team player with excellent interpersonal, communication and presentation skills.
Comprehensive understanding of consumer marketing practices and related laws; digital and social media knowledge.
Fluent English (written and spoken) is mandatory; excellent Excel and PowerPoint.

Job Posting End Date:

Target Hire Date:

Target End Date:

Brand Manager – Chivas & Gifting