About this role
Promasidor is an African beverage and food-products powerhouse that caters to 850-million people. Motivated, dynamic and progressive, Promasidor is a shining example of exactly how much can be achieved on this great continent.
Brand Manager- Beverage & Snacks Job Type Full Time Qualification BA/BSc/HND Experience 4 - 7 years Location Nairobi Job Field Marketing and Communication
Job Summary
We are seeking an experienced and results-driven Brand Manager Beverage & Snacks to lead the development and execution of brand strategies that drive growth, increase market share, and strengthen brand equity.
Key Responsibilities
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Develop and execute annual brand plans aligned to business objectives.
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Manage end-to-end brand activities including innovation, campaigns, and performance tracking.
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Plan and monitor marketing budgets to ensure effective use of resources.
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Lead integrated marketing campaigns across ATL, BTL, digital, and trade channels.
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Conduct regular market visits to assess execution, visibility, and growth opportunities.
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Analyse market trends, consumer insights, and competitor activity.
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Work closely with Sales and Distribution teams to drive in-market execution and availability.
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Manage agencies and partners to deliver high-quality and timely campaigns.
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Track and report on key brand performance metrics and recommend improvements.
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Quality Food Products Support innovation and new product development initiatives.
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Drive portfolio performance and brand profitability.
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Qualifications and Skills
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Bachelor's degree in marketing, Business, or a related field.
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Minimum 4-7 years' experience in brand/marketing roles within FMCG.
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Proven track record in brand growth, campaign execution, and market impact.
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Experience working closely with Sales and Trade Marketing teams.
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Strong analytical, communication, and project management skills.