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Brand Manager, Allergan Aesthetics

AbbVie Inc.
US & Puerto Rico
On-site

About this role

Brand Manager, Allergan Aesthetics

To realize Allergan Aesthetics’ world-class brand strategy, this role is responsible for developing and executing comprehensive brand strategies, including the Long-Range Plan (LRP), and overseeing brand marketing initiatives in close partnership with key stakeholders and customers.

  • Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive, complex markets

  • Develop long-term brand plans, including the Long-Range Plan, and identify market opportunities, challenges, and future trends

  • Use market, customer, and business insights to influence brand decisions

  • Create and execute marketing objectives, strategies, advertising, and promotion plans to achieve product goals

  • Lead brand team readiness for pre-launch activities, including advocacy, positioning/strategy, and market assessment

  • Evaluate new product potential and market development opportunities

  • Build annual sales, profit, price, and expense forecasts/budgets

  • Achieve annual sales, margin, and market share goals

  • Forecast product requirements, identify supply risks, and develop contingency plans

  • Analyze market trends and sales potential, and provide monthly forecasts with action plans

  • Build and maintain relationships with key customers

  • Manage patient support programs

  • Handle complaints and suggestions related to assigned products

  • Ensure all business activities comply with legal, ethical, and company standards

  • Main requirements

  • University degree preferred

  • 5+ years of marketing and sales experience in pharmaceutical companies

  • Experience with pre-launch marketing and disease awareness campaigns preferred

  • Strong business acumen and analytical skills

  • Strategic thinking ability

  • Ability to work cross-functionally

  • Strong presentation and stakeholder communication skills

  • Fluent in English, spoken and written

  • Proficiency in MS Word, PowerPoint, and Excel

  • Additional Information

  • AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit

  • US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more

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