About this role
Brand Manager, Allergan Aesthetics
To realize Allergan Aesthetics’ world-class brand strategy, this role is responsible for developing and executing comprehensive brand strategies, including the Long-Range Plan (LRP), and overseeing brand marketing initiatives in close partnership with key stakeholders and customers.
-
Own end-to-end brand management for products across multiple therapeutic areas or in highly competitive, complex markets
-
Develop long-term brand plans, including the Long-Range Plan, and identify market opportunities, challenges, and future trends
-
Use market, customer, and business insights to influence brand decisions
-
Create and execute marketing objectives, strategies, advertising, and promotion plans to achieve product goals
-
Lead brand team readiness for pre-launch activities, including advocacy, positioning/strategy, and market assessment
-
Evaluate new product potential and market development opportunities
-
Build annual sales, profit, price, and expense forecasts/budgets
-
Achieve annual sales, margin, and market share goals
-
Forecast product requirements, identify supply risks, and develop contingency plans
-
Analyze market trends and sales potential, and provide monthly forecasts with action plans
-
Build and maintain relationships with key customers
-
Manage patient support programs
-
Handle complaints and suggestions related to assigned products
-
Ensure all business activities comply with legal, ethical, and company standards
-
Main requirements
-
University degree preferred
-
5+ years of marketing and sales experience in pharmaceutical companies
-
Experience with pre-launch marketing and disease awareness campaigns preferred
-
Strong business acumen and analytical skills
-
Strategic thinking ability
-
Ability to work cross-functionally
-
Strong presentation and stakeholder communication skills
-
Fluent in English, spoken and written
-
Proficiency in MS Word, PowerPoint, and Excel
-
Additional Information
-
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit
-
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more