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Brand Manager

AGCO
Stoneleigh, ENG, GB Posted Jul 24, 2026
Remote

About this role

Date: Jul 24, 2026

Req ID: 104398 Location: Stoneleigh, ENG, GB Employment Duration: Valtra Workplace Type: Remote

Not everyone can claim to feed the world, but it is part of our every day. Behind everything we do for our farmers, there is one AGCO team making it happen. We are proud to put our curiosity to work, building a better and more sustainable world. Join our extraordinary team today! To agree with brand sales and marketing leads to key objectives for the brand within the areas/areas of responsibilities (markets). Within this role, these will include target volumes, margin, and market share objectives. The incumbent should consider these as minimum levels of acceptable performance and plan to maximize or over-achieve each objective. In addition to these "base" objectives further brand developments objectives will also be agreed and actions put in place to ensure achievement. Manage the local brand team to develop the appointed dealer network within the market to ensure that all objectives and KPI's are achieved by agreeing to stretch personal goals with each employee. Continually monitor the performance of both staff and the appointed network and agree with corrective actions/coaching if required. Identify areas of opportunity and develop structured plans to maximize opportunities. Manage brand development within the appointed dealer network to ensure that dealers see the brand as benefiting their business and contributing profitably to their business. Although there are no direct after-sales staff reporting into this role, the incumbent should have a good understanding of the functionality of both parts and service departments to have a full understanding of the functionality of the dealer's business. Work in conjunction with the Distribution Management team to ensure full territory coverage by new dealer appointments or training programmers to lift the skills of the appointed network.

Your Impact: Sales Funnel Management. Key Account Management & fleet deals, Dealer Performance Management and Drive growth via Valtra Power Program with selected dealers 2026-2028 and Team Development & empowerment and Customer experience and journey development according to brand value proposition and Implement initiatives, following agreed brand strategy within specific market areas. Develop sales campaigns and plans, agree pricing & discount levels with brand sales, marketing & finance, to ensure volumes and margin levels are achieved. Ensure plans are installed with all dealers and progress towards overall volumes are measured on an ongoing basis, with corrective actions implemented if necessary or actions to maximize achievement more than budgeted levels. Compile dealer business plan volume and market share targets and ensure these are installed with every dealer with progress reports available for follow-up with each dealership on a monthly basis. Work with distribution management team to ensure effective dealer coverage for all areas of responsibil

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