Brand Manager - 2 and 3 Wheeler Automobile

Simba Group Brand Manager - 2 and 3 Wheeler Automobile

Location: Lagos

Employment Type: Full-time

Job Summary

• Develop brand positioning and qualified consumer demand through relevant brand communication, campaignsand dealer experiences.
• Translate the personal mobility portfolio plan into activity that builds consideration andhelps prospective customers progress from enquiry to a meaningful Sales interaction.

Responsibilities

• Develop annual and quarterly personal mobility brand plans under the Mobility Marketing Manager, setting audience priorities, messaging, campaign activities and approved budgets.
• Research consumer needs, motivations, objections and competitors; use the findings to sharpen positioning and translate verified product features into relevant personal mobility benefits.
• Plan consumer campaigns, product experiences, demonstrations, dealer events and appropriate partnerships, agreeing objectives, briefs, budgets, owners and schedules.
• Brief internal creative and social media specialists and approved agencies; review communication for clarity, product accuracy and consistent application of the brand identity.
• Coordinate local activity through the Regional Marketing Lead and collaborate with Sales and dealers on customer experiences, follow-up requirements and marketing materials.
• Agree qualified enquiry criteria and handover processes with Sales; monitor the customer journey and use lead quality and follow-up feedback to improve campaign design.
• Manage the marketing workstream for new products and promotions, coordinating launch messages, dealer materials and campaign milestones with the relevant business teams.
• Track approved spending and campaign results, audit selected customer touchpoints, and recommend improvements to content, activity and investment allocation.
• Report consumer and competitive developments, escalating stock, pricing, service and sales follow-up constraints to the appropriate owners.

Requirements

• Bachelor's Degree in Marketing, Business Administration or a related discipline with 3 – 5 years of relevant brand or consumer marketing experience, including campaign and budget responsibility; stronger equivalent experience will be considered.

• Experience in automotive, mobility, consumer durables, FMCG or another considered-purchase category is an advantage.

• A record of producing clear campaign briefs and using consumer insight and performance data to improve marketing activity.

• Strong communication, agency and stakeholder coordination skills, with willingness to travel across Nigeria.

• Core capabilities/;

• Consumer insight and brand positioning

• Creative judgement and briefing

• Campaign planning and measurement

• Collaboration and attention to detail.

Salary

N500,000 - N800,000 monthly.

Application Closing Date

11th October, 2026.