About this role
Job title: Brand Director, Spirits
Core Responsibilities:
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Lead annual brand reviews, strategic workshops, and long-term portfolio growth planning; define annual brand strategies, business objectives, and A&P investment priorities.
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Drive consumer-led growth strategies by identifying emerging consumer trends, cultural shifts, and market opportunities through deep collaboration with insights team; translate insights into actionable innovation and growth roadmaps.
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Develop and lead social, content, and influence-led marketing ecosystems; build scalable content strategies that drive ongoing consumer engagement across creators, influencers, and communities.
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Translate global brand positioning into locally relevant China activation strategies; lead integrated campaigns connecting brand storytelling, consumer experience, social content, media, and L3F touchpoints.
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Partner with Trade Marketing and Commercial teams to develop channel activation frameworks and ensure seamless strategy-to-execution across all regions and channels.
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Establish clear M&E frameworks across major initiatives; manage A&P budgets with a focus on maximizing ROI and challenging partners to deliver value.
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Support VP Marketing in delivering strategic priorities; lead cross-functional project teams and strategic initiatives.
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Build, coach and inspire high-performing teams; develop marketing capabilities and drive a collaborative, consumer-centric culture.
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Key Requirements:
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Bachelor's degree or above; 10+ years of progressive marketing leadership experience, with preference for beauty industry or Chinese local lifestyle brands.
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Proven track record of delivering brand growth, unlocking new market opportunities, and driving portfolio performance.
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Deep expertise in social-first, influence-led, and content-driven marketing with a strong grasp of emerging technologies and AI-enabled capabilities.
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Strong strategic thinking, business acumen, and financial management skills with experience managing P&L and investment prioritization.
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Demonstrated people leadership, stakeholder influence, and cross-functional collaboration skills.
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Fluent in both English and Chinese (written and spoken).
Job Posting End Date:
Target Hire Date:
2026-10-01
Target End Date: