About this role
Job title: Brand Development & Narrative Architecture Lead - Vaccines
About the Role Sanofi Vaccines is seeking a Brand Development & Narrative Architecture leader to shape the long-term brand identity, value proposition, and core messaging across the product lifecycle. You will translate complex clinical data into accessible, educational brand assets and guide cross-functional teams to balance scientific rigor with consumer-focused storytelling.
What You'll Do
- Lead Brand Development & Narrative Architecture: define and evolve brand identity, value proposition, and messaging architecture; ensure consistent voice and visual identity across academic, public, and consumer touchpoints; drive a mindset shift from transactional features to a lifestyle framing.
- Build Strategic Content Capabilities & Consumer Journey Mapping: translate clinical data into high-quality assets; map the full consumer decision journey and design a structured content funnel; lead healthcare, PR, and creative agencies to co-create premium content.
- Deep Insight Interpretation: analyze market research, HCP-patient dynamics, RWE, and qualitative studies to uncover friction points and unmet needs; translate insights into concrete, long-term content strategies.
- Compliance & Cross-Functional Governance: partner with Medical, Legal, and Regulatory teams; establish content guardrails and compliant workflows to ensure medical rigor and policy adherence.
What We're Looking For
- Experience: 5+ years in brand management or strategic planning within MNC Pharma, Vaccines, Consumer Health, or Premium Nutrition; strong portfolio required.
- Insight Interpretation: ability to read between the lines of data and translate insights into actionable brand strategies.
- Mastery of Content & Science: blend scientific literacy with creative storytelling; translate medical terminology into warm, reassuring narratives for parents.
- Strategic Brand Thinker: deep understanding of brand positioning, equity tracking, and messaging architecture; experience in regulated markets and managing MLR governance.
- Language & Executive Presence: native fluency in Chinese and professional proficiency in English; strong cross-functional stakeholder management and presentation skills.