About this role
Section: About the Role WAVE is recruiting a Brand and Marketing Manager for a fashion and lifestyle brand. The successful candidate will strengthen brand identity, grow the customer base, and lead marketing initiatives that drive sales and customer loyalty.
Section: Key Responsibilities
- Develop brand strategies, positioning, and consistent brand guidelines.
- Plan and execute marketing campaigns, product launches, and seasonal promotions.
- Manage marketing calendars across social media, email, websites, and other channels.
- Oversee content creation, paid advertising, and online customer engagement.
- Build partnerships with influencers, creators, media contacts, and complementary brands.
- Coordinate brand activations, pop-ups, launches, and events.
- Develop customer acquisition, retention, referral, and loyalty initiatives.
- Manage marketing budgets, track campaign performance, and prepare reports.
- Coordinate creative teams, agencies, freelancers, and vendors to deliver campaigns effectively.
Section: Requirements
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field, or equivalent relevant experience.
- At least 4 years of brand or marketing experience, including campaign or project management.
- Experience in fashion, lifestyle, beauty, retail, or a related consumer-facing industry is preferred.
- Demonstrable success in brand development, marketing campaigns, or customer and sales growth.
- Strong knowledge of digital marketing, social media, content strategy, and customer behaviour.
- Experience managing budgets, external partners, and multiple deadlines.
- Excellent analytical, communication, creative, and stakeholder management skills.
- Familiarity with advertising platforms, analytics tools, email marketing, and e-commerce platforms.