About this role
Brand and Marketing Manager
With over 20 years track record of delivering turnkey engineering solutions across 5 business sectors - Telecommunications, Energy, Health, Transport and Building Management Systems, PPC (formerly Philips Projects Centre) is a Systems Engineering and Integration Company whose activities are primarily geared towards providing specialized integrated solutions....
Brand and Marketing Manager
- Job Type Full Time
- Qualification BA/BSc/HND
- Experience
- Location Lagos
- Job Field Marketing and Communication
Job Summary
Browse Careers:
- The Brand Marketing Manager will support the company's revenue generation efforts by implementing broad based and targeted marketing initiatives that feed into the sales pipelines across all business lines.
- The Brand Marketing Manager will work directly with the commercial team at BTHDC as well as the call center, and the group marketing team.
Responsibilities
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Develop and deliver compelling campaigns and activities across online/digital, offline/ATL channels to generate commercial awareness that turns into active consideration and meets business targets
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Deploy strategies and tactical plans for marketing based on customer needs synchronized with the Marketing Strategic Objectives
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Responsible for implementing promotional activities to penetrate each targeted or operating market
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Provide customer and market insights to guide sales efforts with the aim of achieving sales and profitability objectives
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Report progress on activities and outcomes to HOM
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Develop and maintain up to date market intelligence on available/potential opportunities, competition, threats within assigned territory and report same promptly.
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Identify new business and channel opportunities as well as customer needs across markets to ensure growth
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Measure and report performance of all assigned marketing campaigns, and assess ROI
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Work in close collaboration with other departments to exploit earned and owned media to deliver business targets
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Responsible for NPI and product positioning across key commercial areas within the business
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Building, managing, and leveraging relationships with media partners, OEM’s and vendors.
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