Brand and Digital Marketing Manager

Brand and Digital Marketing Manager

Role type: Full-time; Fixed-term (12-month maternity leave cover) Faculty: Medicine, Dentistry and Health Sciences Department/School: Peter Doherty Institute for Infection and Immunity Salary: UOM 8 - $125,191 - $135,504 p.a. plus 17% super

• Strategic brand leadership in a renowned infection and immunity institute / shape high-impact digital channels with data-led insights / collaborate with expert clinicians, researchers and communicators

• Lead the institute’s brand and digital presence, connecting diverse audiences with life-saving science

• Investing in you – 17% superannuation, benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

The University of Melbourne We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

Your next career opportunity In this role you will steward the Doherty Institute brand across all digital channels and touchpoints.

You will drive data-informed strategies, optimise platforms and deliver engaging content that supports infectious disease research and impact.

What you will deliver:

• Lead brand stewardship, ensuring consistent application of core brand elements across traditional and digital touchpoints.

• Oversee website and intranet performance, usability and content governance, coordinating updates to meet audience needs.

• Design and implement social media and EDM campaigns that build, nurture and engage priority audiences.

• Analyse digital channel performance, report insights and recommend improvements to optimise reach, engagement and reputation.

• Provide expert advice to senior leaders and jointly supervise communications support, fostering collaborative stakeholder relationships.

You may be a great fit if you:

• Hold a relevant marketing or communications degree, diploma or equivalent experience in complex organisations.

• Demonstrate advanced expertise across digital channels, analytics, CMS, CRM and tools like Salesforce, WordPress and Canva.

• Bring a strong track record delivering end-to-end digital marketing campaigns and projects in dynamic environments.

• Produce targeted, engaging copy and visual content tailored to diverse audiences and scientific subject matter.

• Exercise sound judgement in risk management, reputational issues and complex decision making with minimal supervision.

• Engage stakeholders across academia, healthcare and partner organisations, building productive relationships and collaborative outcomes. For further information please refer to the attached PD.

What we offer you! We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfilment, including:

• Build future financial security with 17% superannuation

• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being

• Career development opportunities, including access to a range of tailored programs, such as Academic Women in Leadership, and learning platforms including LinkedIn Learning

• Progressive, considerate leave provisions to empower your work-life balance and well-being, including leading parental leave, gender affirmation leave, cultural leave, and menstruation and menopause leave.

• Salary packaging and access to a range of discounted services including health insurance, and access to unique cultural and recreational benefits such as discounts for theatre and other attractions

• Health and well-being services including a leading Employee Assistance Program For more information check out our benefits page!

Your new team – Doherty Institute You will join the Doherty Institute, a world-leading partnership advancing infectious disease research and global health.

The Communications Team is collaborative, expert and committed to translating complex science into accessible, impactful stories.

You will partner with clinicians, researchers and professional staff across the University and hospital, shaping the Institute’s reputation.

Be Yourself The University of Melbourne is an Equal Opportunity Employer and a child-safe organisation. The diversity of our community enriches us all, and we are committed to creating an inclusive and fair workplace where everyone is valued, respected, and empowered to succeed. We welcome applicants from all backgrounds, identities, and experiences. Discover more about Diversity and Inclusion at UniMelb.

We're committed to a barrier-free recruitment process and ongoing workplace support, providing adjustments throughout. We warmly encourage applications from people with disabilities. Learn more about how we support an accessible recruitment process.

Application essentials:

• You must have current valid work rights for Australia. Visa sponsorship is not available for this role.
• A Working with Children Check is required for all positions. If successful, we will guide you through the process and reimburse you.
• Please upload your resume and a cover letter outlining your interest and experience as part of the application process.

Want to know more?

• For questions related to our recruitment process email
• For recruitment adjustments contact

PD_Brand and Digital Marketing Manager_Doherty Institute.pdf