About this role
Job title: Brand Activation Executive
About the Role Be part of PMI's digital, omni-channel transformation and drive creative, impactful marketing strategies for a global brand. Collaborate with cross-functional teams, develop content across channels, and help shape brand activation to ensure consistent positioning and brand experience across markets.
What You'll Do
- Identifying target customers and customizing marketing messages/media channels/strategies to maximize product/brand appeal.
- Developing and deploying a core brand creative idea and brand guidelines that ensure all activities and representations of the brand in market are consistent with the defined positioning/architecture.
- Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
- Developing brand/product positioning, associated marketing themes, and media channels that align with target customer demographics (e.g., company website, social media, publications, email, dynamic content, face-to-face, etc.).
- Developing and implementing marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.).
- Overseeing development and distribution of marketing materials.
- Ensuring customer experience is in line with brand image and strategy.
- Monitoring the effectiveness of marketing campaigns & tactics.
- Responsible for maximizing the impact of campaigns.
- Identifies target audience and analyzes their characteristics, behavior and media habits to decide how to best communicate with them.
- Designs a media plan based on the company's objectives.
- Analyzes the effectiveness of the campaign and media investments.
What We're Looking For
- Academic background: preferable Marketing/Management, Economics/Finance or Computer Science/Statistics/Math/Engineering.
- Minimum 2 years of related experience in brand building, brand and campaign strategy.
- Excellent communication and presentation skills, both in Bahasa and English.
- Proven experience in collaboration and strategic thinking.