BMM_Cardiology Ultrasound

BMM_Cardiology Ultrasound

Job Description

Job title: Business Marketing Manager – Cardiovascular & Point of Care Ultrasound, ISC Zone

Your role: Marketing Strategy & Execution:

• Develop and drive execution of a comprehensive Marketing plan for assigned portfolio, aligning with Growth Region’s overall business and marketing objectives to drive market share growth in ISC
• Develop clear, value-driven positioning and messaging frameworks that differentiate our products from competitors and resonate deeply with key personas (buyers, users, and executives)
• Examine market trends, competitor pricing, and customer behavior to evaluate the effectiveness of existing pricing strategies
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability

Go-to-Market & NPI Excellence:

• Design, build, and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions across target markets
• Form cross-functional teams required to plan and execute new product launches, identifying target customer personas and ensuring alignment with overall BU strategy
• Develop launch campaign, sales enablement materials, and training programs for sales, CAS and channel teams

Commercial & Performance Management:

• Support cadence on OIT & Revenue, and demand planning inputs for assigned portfolio
• Track KPIs such as visibility, market share, win rate, and ROI of marketing initiatives
• Optimize marketing investments based on performance data and insights
• Own demo inventory management- from new orders to liquidation of ageing stock
• Support IB Retention by teaming-up with Sales & CLV to drive replacement or upgrades of ageing Philips sockets

KOL Management:

• Develop and execute strategic engagement plans for top KOLs across Cardiovascular & POCUS to build Philips brand preference and advocacy
• Build reference sites, customer testimonials, and country-specific clinical proof points that resonate with local audiences
• Partner with KOLs and professional societies to strengthen Philips’ position in focus segments

You're the right fit if:

• Entrepreneurship spirit and high aspiration: can-do attitude, creative mindset, searching for solutions, strong drive and focus on results, ability to move or get around barriers to success
• Strong execution skills with the ability to adapt global strategies for local impact
• Excellent presentation, communication, and stakeholder management abilities
• Knowledge of cardiovascular diagnosis & therapies is a plus
• Experience in fast moving medical devices business, experience in Ultrasound domain is a strong plus

How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, you may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.