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B2C Sales Manager

BBA Motors Limited
Lagos Posted Oct 13, 2026
On-site

About this role

B2C Sales Manager

BBA Motors Limited is a prominent automobile dealership in Nigeria specializing in the import, distribution, and wholesale of brand-new Chinese vehicles. Operating as a subsidiary of China's Huasheng Automobiles, the company has established itself as a premier gateway for both everyday commuter models and cutting-edge electric mobility in West Africa. In Mar...

B2C Sales Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience
  • Location Lagos
  • Job Field Sales and Business Development

Job Summary

  • BBA Motors Limited is seeking an experienced, results-driven B2C Sales Manager with a strong background in automotive sales to lead and strengthen its retail vehicle sales operations.
  • The successful candidate will be responsible for driving vehicle sales, managing the sales team, improving customer conversion rates, developing effective sales strategies, and achieving revenue targets.

Key Responsibilities

  • Lead, supervise, and manage the B2C vehicle sales team to achieve monthly and quarterly sales targets.
  • Develop and implement strategies to increase showroom traffic, qualified leads, vehicle sales, and revenue.
  • Oversee the complete vehicle sales process, from customer enquiries and prospecting to negotiation, payment, and delivery.
  • Monitor individual and team sales performance against established KPIs.
  • Identify opportunities to expand the company's retail customer base and market share.
  • Coach, mentor, and evaluate Sales Executives to improve productivity and conversion rates.
  • Build and maintain strong relationships with customers, prospects, and business partners.
  • Manage customer complaints and ensure excellent customer experience.
  • Prepare accurate sales forecasts, performance reports, and market intelligence updates.
  • Collaborate with marketing and other departments to improve lead generation and sales conversion.

Requirements

  • Bachelor's Degree or HND in Business Administration, Marketing, or a related discipline.

  • Proven managerial experience in automotive/car sales is mandatory.

  • Strong understanding of vehicle sales operations, showroom management, and the Nigerian automotive market.

  • Demonstrated success in leading sales teams and achieving revenue targets.

  • Excellent negotiation, leadership, communication, and customer relationship management skills.

  • Proficiency in sales reporting, CRM systems, and performance analysis.

  • Strong commercial awareness and ability to work under sales targets.

  • Check how your CV matches this job

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