B2B Sales Manager

Simba Group

B2B Sales Manager

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience
• Location Lagos
• Job Field Sales and Business Development

Job Summary

• Responsible for driving and strategic Government, Institutional & Corporate Sales. lead our B2B and public sector sales initiatives in Nigeria's dynamic automotive industry.
• This role requires deep market knowledge, strong networks within government and corporate sectors, and a consultative sales approach to drive fleet and bulk vehicle sales across key segments.

Key Roles / Responsibilities

Strategic Sales & Market Development:

• Develop and implement strategic sales plans targeting government parastatals, MDAs, NGOs, multinationals, and large Nigerian corporations.
• Monitor and respond to tender opportunities, bid processes, and public procurement frameworks.
• Develop a structured pipeline and close high-value bulk vehicle and fleet supply deals.

Client Relationship Management:

• Cultivate relationships with senior stakeholders in government (federal, state, and local), fleet buyers, and procurement managers in private sector institutions.
• Act as primary point of contact for key clients, ensuring high service standards and after-sales engagement.
• Organize product demonstrations, test-drive events, and tailored presentations for key decision-makers.

Team & Cross-functional Coordination:

• Work with internal stakeholders (logistics, finance, legal, technical, and service teams) to structure deals, resolve challenges, and ensure seamless delivery.
• Lead or support a small B2B/government sales team to ensure goal alignment and performance.

Reporting & Compliance:

• Maintain accurate records of all client activities using CRM tools.
• Provide weekly/monthly reports on sales pipelines, forecasts, and market insights.
• Ensure strict compliance with Nigerian procurement laws, anti-corruption policies, and internal company ethics.

KPIs / Success Metrics

• Monthly & Quarterly Sales Target Achievement (%)
• Average Deal Size (₦/contract)
• New Institutional/Government Accounts Opened (monthly/quarterly)
• Sales Pipeline Conversion Rate (%)
• Client Retention Rate (%) - Repeat purchase rate or renewal contracts.
• Sales Forecast Accuracy (%)
• Compliance with Public Procurement Protocols (%)
• Partnerships or MOUs Signed with Institutions
• Number of B2B Events or Product Demos Organized