B2B Sales Executive

Job title B2B Sales Executive Job Type Full Time Qualification BA/BSc/HND Experience 3 years Location Nairobi Job Field Sales and Business Development

JOB PURPOSE The B2B Sales Executive drives business development and new customer acquisition for M-PAYA Energy across the property, construction, energy and commercial sectors. The role identifies and engages potential customers, builds relationships with decision-makers and presents M-PAYA solutions that help property owners, developers, property managers and businesses measure, manage, bill and optimise utilities. The post holder owns the sales cycle from prospecting and lead generation through engagement, proposal, negotiation and closing, while developing opportunities for repeat and cross-selling.

KEY RESPONSIBILITIES

• Business Development and New Customer Acquisition

• Identify and prospect new B2B customers and develop a strong sales pipeline.

• Build relationships with property developers, landlords, property managers, contractors, businesses and other relevant decision-makers.

• Generate leads through field prospecting, referrals, networking, industry events, partnerships and other channels.

• Conduct customer meetings, site visits and solution presentations.

• Understand customer challenges and identify opportunities for M-PAYA solutions.

• Solution Selling

• Present and sell M-PAYA’s smart metering, prepaid metering, utility billing, energy management and related solutions.

• Develop tailored commercial proposals based on customer requirements.

• Translate technical solutions into clear business and financial benefits for customers.

• Work with technical, product and operations teams to develop appropriate solutions and ensure smooth customer onboarding.

• Pipeline and Revenue Management

• Own the sales pipeline from lead generation to closure.

• Maintain accurate CRM records, opportunity stages and sales forecasts.

• Consistently achieve agreed monthly and quarterly sales targets.

• Follow up on proposals and opportunities to improve conversion rates.

• Negotiate commercial terms and close new business.

• Identify opportunities for upselling, cross-selling and account expansion.

• Market Development

• Identify new markets, customer segments and business opportunities.

• Build market intelligence on customer needs, competitor activity and industry trends.

• Develop relationships with influencers and strategic partners who can generate B2B opportunities.

• Provide feedback to the sales and product teams on customer needs and market opportunities.

QUALIFICATIONS AND EXPERIENCE

Education

• Bachelor’s degree in Business, Marketing, Sales, Real Estate, Engineering or a related field.

Experience

• 3+ years of proven B2B sales or business development experience.

• Demonstrated ability to prospect, generate leads and close new business.

• Sector and customer experience (an advantage)

• Experience selling to businesses, property developers, landlords, property managers or other institutional customers.

• Real estate, construction, electrical/energy, utilities, technology or related sectors (highly desirable).

• SKILLS AND COMPETENCIES

• Strong consultative and solution-selling skills.

• Excellent communication, presentation and negotiation skills.

• Strong commercial acumen and ability to engage senior decision-makers.

• Highly self-driven, target-oriented and persistent.

• Strong pipeline management and follow-up discipline.

• Good analytical and problem-solving skills.

• Comfortable working in a fast-paced, field-oriented sales environment.

• Ability to work independently while collaborating effectively with internal teams.