About this role
About the company
Our client is a technology company.
The role
Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.
What you'll do
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Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.
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Plan and run demand programs across paid media, organic search, content, events and outbound support.
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Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.
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Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.
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Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.
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Requirements
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What we're looking for
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Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.
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Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.
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Benefits
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Compensation and benefits
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Base salary: $140K - $170K
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Equity
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Paid time off
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Health insurance
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Relocation support
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Location and work model
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Brooklyn, New York, United States
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On-site, 5 days per week in office
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Full-time