B2B Email Marketing Campaign Specialist

Job title: B2B Email Marketing Campaign Specialist

What You’ll Do

• Develop and execute B2B email campaigns aligned with lead-generation, nurturing, and pipeline goals.
• Build campaigns for prospects, existing leads, event attendees, customers, and other relevant audiences.
• Create email sequences for lead nurturing, event promotion, webinar follow-up, content distribution, re-engagement, and service campaigns.
• Segment contact lists based on industry, job function, company profile, buyer persona, engagement, and lifecycle stage.
• Write and refine compelling subject lines, preview text, email copy, calls to action, and follow-up messages.
• Personalize campaigns for different buyer personas and target-account groups.
• Build and manage automated email workflows, nurture programs, and triggered sequences.
• Configure, schedule, test, and launch campaigns within email marketing and automation platforms.
• Conduct A/B tests across subject lines, messaging, calls to action, send times, formats, and sequence structures.
• Monitor open rates, click-through rates, response rates, conversions, unsubscribes, and bounce rates.
• Track campaign-generated leads and email’s contribution to the marketing and sales pipeline.
• Monitor deliverability and maintain a healthy sender and domain reputation.
• Identify and troubleshoot spam placement, bounce, domain reputation, authentication, and list-quality issues.
• Maintain accurate, properly segmented, and compliant email databases.
• Apply relevant email marketing, privacy, consent, and anti-spam requirements.
• Coordinate with content, design, sales, and marketing teams on campaign messaging and assets.
• Analyze results and recommend improvements based on campaign data.
• Provide weekly and monthly reports covering campaign activity, performance, insights, and next steps.

Campaigns may include:

• Lead-nurturing sequences.
• Event and webinar invitations.
• Event and webinar follow-up campaigns.
• Thought-leadership and executive-content campaigns.
• Case study and content promotion.
• Cloud, Data, AI, and service-solution campaigns.
• Newsletters and company updates.
• Lead re-engagement campaigns.
• Customer communications.
• Account-based and highly targeted email campaigns.