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B2B Email Marketing Campaign Specialist
https://nuvista.ai/
remote
Remote (United States)
About this role
Job title: B2B Email Marketing Campaign Specialist
What You’ll Do
- Develop and execute B2B email campaigns aligned with lead-generation, nurturing, and pipeline goals.
- Build campaigns for prospects, existing leads, event attendees, customers, and other relevant audiences.
- Create email sequences for lead nurturing, event promotion, webinar follow-up, content distribution, re-engagement, and service campaigns.
- Segment contact lists based on industry, job function, company profile, buyer persona, engagement, and lifecycle stage.
- Write and refine compelling subject lines, preview text, email copy, calls to action, and follow-up messages.
- Personalize campaigns for different buyer personas and target-account groups.
- Build and manage automated email workflows, nurture programs, and triggered sequences.
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