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B2B/B2G/B2E Sales Manager

eRecruiter Nigeria
Abuja, Nigeria Posted Oct 1, 2026
On-site

About this role

B2B/B2G/B2E Sales Manager

B2B/B2G/B2E Sales Manager

  • Job Type Full Time
  • Qualification BA/BSc/HND
  • Experience 5 years
  • Location Abuja
  • Job Field Sales and Business Development

Key Responsibilities

  • Business Development

  • Build a quarterly account plan for key accounts, which includes clear goals, actions, timeline to achieve this potential.

  • Identify opportunities for growth in each channel account.

  • High level account intelligence - understand end users key strategic objectives and challenges with respect to B2E/B2G Universe.

  • Review any financial and strategic info publicly available.

  • Review trends in account - competitor analysis (benchmark) – other vendors pricing to the corporates and education sector.

  • Clearly identify & point to each account, potential value contribution of our brand to their business, translate this into impact on re-seller/end user’s bottom line

  • Drive implementation of plan with each account & monitor effectiveness at end of each quarter.

  • Specific Key Performance Measurement/Indicators

  • Account plan developed and translated into a quarterly business plan which delivers increased profitability in each account in line with agreed targets - 100% achievement.

  • Weekly monitoring - 100% achievement. 100% capturing of the agreed customer data based including existing and planned.

  • 100% sales achievement on all LOBs.

  • Number of new accounts as per agreed target.

  • 5.Qtr wise growth in B2E and B2G accounts - Minimum 30%.

  • B2E/B2G contribution to revenue - Minimum 35%.

  • Sales Management

  • Achieve sales targets.

  • Present confirmed forward orders/ forecasts.

  • Weekly stock management & sell out management (where applicable)

  • Maximize B2E/B2G product sales in each account

  • Identify and develop B2E and B2G accounts.

  • Reach the CXO level officers of these customers and develop good relations with them.

  • Engage with the CTOS and IT Managers.

  • Engage with Procurement Managers and other decision making executives.

  • Inspire and create innovative solutions to drive sales, margin and turnover with Corporate accounts.

  • Offer product benefits to Corporate and Education customers.

  • Arrange Trainings for the customers’ staff.

  • Also work with a Key Distributor as Account Manager.

  • Specific Key Performance Measurement/Indicators

  • Target achievement - 100% Secured by start of each quarter

  • Unit Sales number as well as number of B2E/B2G customers developed - 30% growth

  • Number of CXO contacts developed during the period - Minimum 20 per qtr

  • Number of successes with Employee Choice - Minimum 5 per qtr

  • Overall Evaluation = Satisfactory if targets met

  • Administration & Stock Planning

  • Contact reports

  • Ensure correct stock holding.

  • Ensure weekly sell out reports are received

  • SAMI planning

  • Manage the admin around existing customers.

  • Customer service

  • Sales and Service support

  • Manage Vendor Registration for various corporate and education customers.

  • Effective documentation and filing procedures

  • Managing Debtors and receivables for the corporate and education customers.

  • Adhere to the various policies and procedures of B2B accounts, including top companies.

  • Managing online registrations, bidding, filing invoices etc for the B2E and B2G customers.

  • Work with a Key Distributor as Account Manager to manage the Supply Chain from Principal to Distributor. This involves coordination between Nigeria and South Africa HO on orders, deliveries, service support etc.

  • Specific Key Performance Measurement/Indicators

  • Accurate plans in place one month prior to the quarter.

  • Monthly 95% satisfaction.

  • 100% compliance on documentation for registration with vendors in a timely manner.

  • 0%% overdue debts.

  • 0% bad debts

Job Requirements

  • Minimum of Bachelor's degree or equivalent qualification.

  • Minimum of 5 years in Account Management/Business Development with a reputable brand.

  • Proficient in working on ERPs and other business related software.

  • Negotiation experience, sales experience, analytical ability, managerial skills, presentation skills

  • Skilled in communicating with stakeholders

  • Excellent understanding of Excel

  • Attention to details, good communication skills, passionate, flexible and efficient.

  • Check how your CV matches this job

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