AVP, Partner Marketing

AVP, Partner Marketing

EXL is seeking an AVP, Partner Marketing to lead marketing across our most strategic ecosystem partnerships. Working directly alongside our VP of Partner Marketing, EXL's Partner Leads and each ecosystem partner's marketing team, you will own the end-to-end marketing strategy for each partner, from annual planning through execution and measurement. You will serve as the marketing lead for each relationship, driving partner engagement and expanding pipeline through collaborative, multi-partner ecosystem opportunities.

Responsibilities

• Serve as the trusted marketing lead with ecosystem partners, advancing and deepening each partner relationship.

• Own the full marketing strategy for each partner, from planning through execution and performance measurement.

• Develop and manage an annual joint marketing plan for each partner, aligned to shared business goals and revenue targets, with agreed priorities, budget and success measures.

• Maintain a consistent cadence with each partner, working directly with EXL's Partner Leads and the partner's marketing team, keeping joint priorities, communication and initiatives on track.

• Collaborate with the AI Solutions Marketing and Industry Marketing teams to build demand-generation programs that deliver measurable return on investment and promote ecosystem partnerships, integrating partner stories and solutions into co-branded campaigns, webinars, industry content and events so they reach the clients that matter most.

• Manage the partner marketing budget, including any co-funding or market development funds, and report on spend against results.

• Track and report on key performance metrics, including partner-sourced and partner-influenced pipeline, campaign engagement and program results, using consistent attribution rules in Salesforce.

• Serve as a strategic voice in executive-level partner conversations, translating business priorities into marketing investments that accelerate joint go-to-market success, and present partner marketing plans and results to EXL leadership.

• Align partner marketing strategy with EXL's broader AI and data narrative, ensuring each partner program reinforces EXL's positioning and drives differentiated value for shared customers.

• Enable internal teams and partners with clear messaging, joint value propositions and ready-to-use content, and gather partner and client feedback to improve programs.

• Partner with the Events team and the AI Innovation Center to bring partners into client visits, joint sessions and events.

Qualifications

• Prior partner marketing experience is required (typically 8+ years); you have managed partner relationships and delivered co-marketing programs that produced measurable results.

• Proven track record of building and executing marketing strategies that grow pipeline and revenue.

• Strong relationship-building and influencing skills, with experience aligning partners, executives and cross-functional teams.

• Experience managing multi-stakeholder campaigns, ideally involving ecosystem or multi-partner deal structures.

• Data-driven mindset; you use metrics to shape decisions, measure impact and demonstrate value.

• Experience managing a program budget, including co-funded marketing, and tracking return on investment.

• Working knowledge of Salesforce or a similar CRM for tracking pipeline and partner attribution.

• Excellent communication and project management skills, with the ability to manage multiple priorities simultaneously.

• Ability to operate effectively in a fast-moving environment where speed to value matters.

• Bachelor's degree in marketing, business or a related field, or equivalent experience.

• Preferred: familiarity with AI, data and technology services, and experience with leading technology, cloud and AI ecosystem partners.

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