AVP Integrated Media Strategy & Planning

AVP Integrated Media Strategy & Planning – Victoria’s Secret Careers

Role Overview

Description

• Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.

• As the AVP of Integrated Media Strategy & Planning, you will be responsible for leading integrated media planning, campaign media strategies and plans, and full-funnel messaging. You will drive brand love, customer acquisition, and effective results against key business objectives for the Victoria’s Secret and PINK brands.

Key Responsibilities

• Media Strategy & Integrated Media Planning

• Architect full-funnel media strategies and integrated plans across paid media touchpoints to deliver cohesive consumer experiences.

• Ensure all media plans across digital and traditional media align with business objectives, brand storytelling, and target audience decision journeys.

• Leverage consumer and performance insights into cross-channel allocation of campaign budgets, deciding which channels best align with specific campaigns.

• Translate data and audience insights into clear, actionable frameworks and compelling narratives that influence business partners and senior stakeholders.

• Manage paid media inputs into Seasonal Strategy and Go-to-Market milestones.

• Develop insights and actions based on qualitative and quantitative analytics. Experiment and research through test-and-learn initiatives.

• Own campaign performance reviews, creating post-campaign reports, identifying actionable insights, and sharing with cross-functional partners.

• Full-Funnel Messaging & Creative Collaboration

• Oversee development of integrated messaging frameworks and media calendars that support brand, product, promotional, and customer marketing strategies.

• Partner closely with Brand Strategy and Creative teams to ensure campaigns are designed for effective media amplification and platform-specific engagement.

• Guide development of creative briefs, media requirements, messaging architecture, and channel-specific best practices.

• Ensure media and creative strategies work together to create cohesive customer experiences throughout the funnel.

• Measurement, Insights & Optimization

• Partner with Media Channels, Investment, Measurement, and Operations teams to establish campaign objectives, KPIs, and learning agendas.

• Analyze campaign performance and develop actionable recommendations that improve future audience, creative, channel, and investment decisions.

• Lead campaign performance reviews and post-campaign reporting for senior stakeholders.

• Translate quantitative and qualitative insights into compelling narratives that influence business decisions and media strategy.

• Support optimization of media investments against customer growth, engagement, efficiency, and business performance goals.

• Team Leadership & Cross-Functional Partnership

• Manage, mentor, and elevate a team of media planners and strategists, fostering a culture of continuous learning, cross-channel understanding, and strategic rigor.

• Guide team in translating complex media data into actionable insights.

• Collaborate with Brand Strategy, Consumer Insights, PR, Creative, Production, and Marketing Operations teams to establish clear communication channels to deliver against shared objectives and own the outcome together.

• Collaborate with VP of Media, AVP of Media Channels & Programs, and Director of Media Investment, Measurement & Operations to ensure media strategies are brought to life efficiently and effectively.

• Stay current on the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross-functional partners, and executive leaders.

• Manage external relationships with agencies, vendors, and platform partners.

• Benefits details related to this position are available.

• Minimum

Salary

183,200.00 Maximum

Salary

240,000.00

We provide a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including your specific skills and experience, geographic region, or other relevant factors.

Your Experience

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field

• 12+ years of experience in paid media and advertising required

• Experience across media channels: display, video, audio, OOH, social, search, affiliate

• Ability to building partnerships and work collaboratively with others to meet shared objectives

• Strong communications skills that convey a clear understanding of the unique needs of different audiences

• Experience within an in-house media team or agency preferred

• Experience within a retail, fashion, or beauty organization preferred

• Experience leading direct reports, cross-functional teams, and vendor relationships

• This role is based in our New York, NY office

• As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday

• Occasional travel involved

• We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws.

• An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

Benefits

• Paid parental leave to bond with your new addition
• 401(k) savings plan with company match
• Merit increases and performance bonuses
• On-the-spot recognition and rewards for a job well done
• Employee stock purchase program
• Merchandise discounts
• Medical, dental, vision, and pharmacy coverage
• Tuition reimbursement
• Commuter benefits

Location

Working and Living in New York City

When you work at Victoria’s Secret in New York City, you’ll be at the heart of global fashion innovation and leadership. Our corporate offices are a creative hub of bold ideas, iconic branding, and visionary strategy. Here, we bring together gifted professionals in a wide variety of areas, including Product Development & Design, Merchandising & Planning, Marketing & Media Strategy, Digital & E-commerce, Creative Services, Asset Protection & Executive Security and Customer

Experience

• Leadership. New York is also home to our flagship retail store with three floors of shopping, a champagne bar and much more. With a career at Victoria’s Secret in New York, you’ll enjoy an incomparable lifestyle where you’ll be immersed in one of the most dynamic and exciting cities on Earth, known for its world-renowned dining, shopping, entertainment and more.