About this role
Job title: Automotive Business Development – Semiconductor & Ecosystem Strategy
About the Role
The Automotive Business Development will lead Synopsys’ automotive business development and ecosystem strategy in China, with a strong focus on semiconductor-driven automotive innovation. This role goes beyond traditional partnership development. The successful candidate will engage at executive level with OEMs, Tier 1s, semiconductor companies and ecosystem partners, influence top-down technology and platform decisions, and work closely with Sales and Business Units to shape customer roadmaps and accelerate adoption of Synopsys solutions across chips, architecture and system-level platforms.
What You'll Do
- Own and drive Synopsys automotive business development strategy in China, with clear linkage to semiconductor platforms, system architecture and long-term ecosystem evolution.
- Engage top management (CTO, Chief Architect, VP Engineering, BU Heads) at OEMs, Tier 1s and automotive semiconductor customers to influence strategic technology decisions.
- Identify, develop and execute strategic partnerships and ecosystem initiatives that enable adoption of Synopsys solutions across EDA, System, and IP, etc.
- Work hand-in-hand with Sales to shape customer strategy and account plans, enable high-impact executive engagements, and convert ecosystem and partnership activities into tangible business outcomes.
- Collaborate closely with Business Units to translate local automotive customer needs into solution requirements, orchestrating alignment across function units, influencing product positioning, integration and roadmap priorities.
- Act as a trusted strategic advisor to key customers on semiconductor architecture, design flows, platform strategies and future automotive technology directions.
- Represent Synopsys Automotive at executive briefings, customer workshops and selected industry forums, reinforcing Synopsys’ thought leadership in automotive semiconductor and system innovation.
What We're Looking For
- At least five years of Automotive market experience, with a focus on new applications (AD, ADAS, next generation infotainment, connectivity services); previous experience at and/or working with semiconductor companies, Tier 1s and OEMs.
- Solid technical background preferred, especially related to automotive semiconductors, SoC / chip platforms, system or domain architectures; EDA, IP, verification, system design, software quality or related technologies.
- Demonstrated business development or strategic role experience in the automotive, semiconductor or system platform domain; proven ability to engage, influence and communicate at executive level, including framing value propositions for top-down decision making.
- Strong capability to work in matrix environments, influencing without authority and driving alignment across Sales, Marketing, Business Units and global teams.
- Bachelor’s degree in Engineering required; advanced degree in Engineering preferred.