Athletics Strategic Communications Coordinator

Athletics Strategic Communications Coordinator

Athletics Strategic Communications Coordinator | Samford University

Location: Main Campus - Homewood, AL

Job Type: Staff Full Time

Job Number FY2700655

Division: Athletic Director for Staff & Coaches

Department: STA-Athletic Director - Administration

Opening Date 07/17/2026

FLSA: Exempt

Description

• The Athletics Strategic Communications Coordinator will serve as the primary communications contact for assigned varsity sport programs, including media relations, social/digital media, sports information, and public relations.

• Job Duties

• Publicize, promote, and effectively tell the story of assigned sports through the website and social media channels

• Assist in executing a plan for social media coverage of assigned sports

• Be innovative in storytelling on social media for assigned accounts and teams

• Manage website pages for assigned sports

• Write and edit various communication materials, press releases, game notes, game stories, coach/player bios, etc.

• Work within the external communications team to develop and execute sport-by-sport social media campaigns, follow branding and consistency guidelines, etc.

• Work closely with the external content team to coordinate graphic, photo, and video needs

• Assist in the planning and execution of photo/video media days for assigned sports

• Assist in content creation for assigned sports

• Nominate and promote student-athletes and coaches for awards

• Work with media outlets to promote Samford Athletics and Bulldog student athletes

• Travel with teams as needed

• Other duties as assigned

Qualifications

• Bachelor’s degree

• Experience in a Division I athletics department

• Knowledge of journalistic principles, practices, and techniques of disseminating information to the public through the media and other communication platforms

• Proficient in grammar, composition, and AP style

• Strong written and oral communication skills

• Organizational, management, and leadership skills

• Ability to interact effectively with coaches, administrators, and student-athletes

• Advanced computer skills, particularly in Adobe Creative Cloud (InDesign, Premiere, Photoshop, After Effects) and Microsoft Office Suite (Word, Excel, PowerPoint)

• Advanced knowledge and understanding of various social media platforms, including Facebook, Twitter, Instagram, TikTok, and YouTube

• Ability to multitask, prioritize assignments, and meet deadlines

• The position requires some travel and working evenings, weekends, and select holidays in addition to daily office hours

• Ability to lift at least 15 pounds

• Possess a current, valid driver's license

• This position requires other related duties as assigned by your supervisor and/or other department leadership

• Preferred Qualifications

• Previous experience in athletics communications and social/digital media in an NCAA athletics department and/or professional sports organization

• We offer a complete benefits package to full-time employees including health care, dental, vision, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave. To learn more details, visit our benefits page.