(Associate) Specialist, Web Analytics & Tracking

Job title: Associate Specialist, Web Analytics & Tracking

About the Role As an Associate Specialist, Web Analytics & Tracking, you will enable data-driven decision-making across QIAGEN’s digital ecosystem and global marketing initiatives. You will be the go-to contact for Adobe Analytics, web tracking, dashboards, and digital performance insights, partnering with marketing, digital, IT, and external vendors to translate business needs into tracking requirements and actionable recommendations.

What You'll Do

• Be the go-to analytics advisor for web analytics, proactively analyzing customer journeys, digital touchpoints, and campaigns to surface actionable insights.
• Own and enable the effective use of Adobe Analytics, helping users with self-service reporting, and delivering dashboards and reports.
• Translate business needs into requirements and work with tracking developers to implement, test, and validate tracking; ensuring reliable data capture for new website features.
• Identify and drive improvements in web analytics, tracking quality, reporting, and journey optimization in collaboration with marketing, digital, and IT.
• Manage Adobe Analytics vendor interactions, including support requests, issue escalation, usage optimization, and contract renewal or adjustments.
• Identify, own and drive projects to advance our web analytics, tracking and journey optimization, and engage in cross-functional projects.

What We're Looking For

• University degree (or final-year student) in a business, marketing, technology, sciences or similar field; Master’s degree preferred.
• 1+ years of experience in web analytics, digital analytics, web tracking, or a related role.
• Experience with web analytics tools, particularly Adobe Analytics, is a strong plus.
• Good understanding of web analytics concepts and web tracking concepts – Basic JavaScript, HTML and CSS knowledge is a plus.
• Analytical mindset, attention to detail, very good English and good Excel skills.
• Team player with a collaborative approach and willingness to learn in an international environment.

Compensation & Benefits

• Private medical care
• Group Life Insurance
• Multisport card
• Flexible benefits platform
• Language classes
• Pension Scheme (PPE) after 12 months
• Childcare subsidy
• Training and development programs
• Happy Monday (snacks provided)
• Attractive location (Sky Tower)
• Hybrid work (conditional to your role)